BasicNet acquires outdoor apparel brand Woolrich

Woolrich is joining the brand portfolio of Turin-based BasicNet. The company, which already owns the Kappa, Robe di Kappa, K-Way, Superga, Sebago and Briko brands, has reached an agreement to acquire the Woolrich brand. The historic American brand, founded in 1830, symbolises authenticity, quality and outdoor tradition, and is being acquired from L-Gam, an investment fund established in 2013 with the backing of the Princely Family of Liechtenstein and families from Europe, Asia and the US.