Ace & Tate reduces production emissions by 43 percent, recertifies as B Corp

Amsterdam-based eyewear brand Ace & Tate has reduced the CO2 emissions from the production of its frames and lenses by 43 percent in 2025, from 2,030 to 1,155 tonnes of CO2 equivalent. This is according to its 2025 impact report. The company's total CO2 footprint decreased by 10.2 percent to 6,446 tonnes.

The reduction per product was smaller. The average footprint of a pair of glasses decreased by 9 percent to 7.99 kilograms of CO2 equivalent. The figures were calculated with carbon consultant Vaayu and verified by inspection company SGS.

Suppliers and materials

The report shows that 96.7 percent of Ace & Tate's emissions originate outside its own stores and offices, primarily with suppliers. In 2025, the frame manufacturers from which the brand directly sources ran on 81 percent renewable energy, through solar panels and international certificates. Three of these manufacturers use entirely renewable energy. Ace & Tate provided financial support for this transition.

Additionally, from the spring/summer 2025 season, the brand replaced the lenses of its non-prescription sunglasses with ‘Tritan Renew’, a plastic containing up to 50 percent certified recycled material.

The company also notes some caveats. According to Ace & Tate, the reduction since 2023 is partly due to better and more direct data from suppliers, which makes year-on-year comparisons difficult. Emissions from purchased electricity also increased, because some stores were found not to have a green electricity contract upon closer inspection. At the end of 2025, 67 out of 86 stores ran on renewable electricity.

Ace & Tate aims to reduce its absolute emissions by 42 percent by 2030, compared to 2022. To date, 20 percent of this goal has been achieved. By 2026, all direct suppliers of frames and lenses, as well as the warehouses, must run entirely on renewable electricity.

New B Corp standards

Ace & Tate has been B Corp certified since 2021. In 2025, the brand was recertified under the old standards with a score of 116 points. For its initial certification, its score was 84.8 points.

In July 2026, Ace & Tate was recertified under the new standards introduced by B Lab in April 2025. These standards set stricter minimum requirements for climate, circularity and governance. Ace & Tate is among the first group of companies to be certified under these standards.

"We know there is still a long way to go, but every step forward brings us closer to a more sustainable eyewear industry," said CEO Lex van de Vliet in the report.

At the end of 2025, Ace & Tate had 86 stores in Europe, including 24 in the Netherlands and 10 in Belgium. The company had 1,053 employees and achieved a turnover of 65 million euros.