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Adidas unveils Bad Bunny’s first-ever signature shoe
Sportswear giant Adidas has unveiled the first signature shoe from Grammy Award-winning artist Bad Bunny, ahead of the NFL Super Bowl, where the Puerto Rican rapper and singer is performing the halftime show. The Adidas BadBo 1.0 sneaker blends street and sport, adds Adidas, while also celebrating “the evolution of identity and self-expression,”...
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In Pictures: Official team uniforms for the Milano Cortina 2026 Winter Olympics
The 2026 Winter Olympics in Milano Cortina are approaching, and fashion houses are presenting the first official team uniforms. Traditionally, these collections serve as a strategic branding moment for brands, combining national identity, heritage and performance. The games begin February 6. Team Canada dressed in Lululemon Team Canada x...
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Molly-Mae Hague teases Adidas collaboration
Influencer Molly-Mae Hague has teased a collaboration with sportswear brand Adidas on her social media. In a joint Instagram post with Adidas UK, Hague stated: “Three Stripes. One Vision. Curated by Molly-Mae. Coming Soon.” This was shared with campaign imagery featuring the influencer wearing black Adidas three stripe joggers styled with a...
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