Articles by Ole Spötter
Ole Spötter has been working as an editor for FashionUnited since the beginning of 2020. He studied fashion journalism in Düsseldorf, where he previously worked for a local culture magazine. In addition to everyday news, he focuses on current trends and specialises in sports and streetwear. For FashionUnited, he researches the economic relevance of topics within these areas.
Individual and versatile: Denim trends for AW26 womenswear
Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...
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Sporthaus Schuster adopts head-to-toe approach for cycling apparel
Community rides, new brands and a growing interest in races beyond the Tour de France show that cycling has become a trend sport, much like running. It inspires both city dwellers and people in the countryside. Sporthaus Schuster - a renowned, family-owned sporting goods retailer based in Munich, Germany - has recognised this and realigned its...
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Norrøna drives expansion with new London flagship
Norrøna is expanding its network of locations and opening its first dedicated flagship store in the United Kingdom. The new ‘Norrøna Hub’ is opening at 15 Regent Street, Cunard House, London. The Norwegian outdoor brand announced this on Tuesday via the professional networking site LinkedIn. “London is one of the most important and inspiring...
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Ganni appoints new wholesale & franchise director
Ganni has appointed Stephane Akchote as its new global wholesale and franchise executive director. Akchote announced his new role on Linkedin on Tuesday. According to his profile on the professional networking site, he has been active in this role for the Danish label since the beginning of the year. He brings many years of experience in...
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James Carnes joins Puma to lead creative direction and innovation
German sportswear company Puma has appointed James Carnes to the newly created role of senior vice president creative direction. In this position, Carnes will lead the creative direction, innovation and product excellence departments, Puma announced on Monday. He will report directly to chief brand officer Maria Valdes and will help establish...
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Intersport Group reports revenue growth
Intersport Group has concluded the 2025 financial year with revenue growth. The Bern-based retail group concluded 2025 with a year-over-year revenue increase of 0.4 percent, IIC-Intersport International Corporation GmbH announced on Tuesday. On a currency-neutral basis, growth was 1.2 percent. The group is active in 40 countries and has a store...
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Adidas celebrates football with retro market in Shanghai
Adidas recently unveiled the kits for the men's 2026 FIFA World Cup (WC) in the US, Canada and Mexico. For the Chinese market, the Herzogenaurach-based sportswear brand celebrated the launch with an event featuring a fashion show and other activities. Fashion show and retro market Adidas presents WC 26 kits in Shanghai Credits: Adidas After...
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From fairy dust to sculptural fashion: AW26 trends from Tokyo
Tokyo Fashion Week marks the end of the international autumn/winter 2026 womenswear runway season. In the Japanese capital, designers looked to the past, drawing inspiration from bygone eras and mythical creatures. They also showcased their skill for craftsmanship and the creation of fashion sculptures. Fashion history FW26 (from left to right):...
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Following the Les Lunes acquisition: The next steps for Snocks
Snocks continues on its growth trajectory. Following a successful 2025 financial year, where the German sock and underwear specialist grew by 20 percent, the company has once again expanded its portfolio and rescued Les Lunes from insolvency. The womenswear brand is now set to be revamped. Rehan Choudhry, who leads Snocks as co-CEO alongside...
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Lidl launches carbon running shoe
Running can be quite an expensive hobby if you value a cool look and the latest footwear technology. To achieve personal bests, it is no longer just professionals but also many amateur athletes who rely on carbon running shoes. These shoes feature a midsole made of a lightweight carbon fibre plate. This technical advantage comes at a price, at...
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