Articles by Caitlyn Terra
Caitlyn Terra studied Journalism in Utrecht and has been working as a fashion journalist for FashionUnited Benelux since 2017. Since 2022, she is also the Managing Editor for FashionUnited's Benelux editorial team. Caitlyn is a news hunter at heart and is not afraid to sink her teeth into a story. She alternates between CEO interviews, reports, daily news and long investigative stories. She places extra importance on the themes of inclusivity and accessibility.
Why Labfresh ditched AI campaigns after four seasons: ‘Humans perform better’
AI still evokes different reactions. Enthusiasm and trepidation has now given way to experimentation and implementation. One of the fashion companies that started working with AI early on to help with its campaigns was Dutch brand Labfresh. After four seasons with AI by its side, however, the brand is now returning to fully “human” campaigns....
Business|Marketing FeaturedMember9 Jul 2025
Departing head of fashion and design at ArtEZ knighted
Matthijs Boelee has been appointed Knight in the Order of Orange-Nassau. The departing head of ArtEZ’s fashion and design department received the royal decoration during his farewell at the school. This was announced in a press release from the municipality of Arnhem. Boelee is leaving the academy after 35 years. He started as a lecturer and...
People4 Jul 2025
New CMO for fashion brand Isabel Marant
French fashion brand Isabel Marant has appointed Sophie Condroyer as its new chief marketing officer. The brand announced the appointment through a press release. Condroyer has over 17 years of experience in the fashion and luxury industries. She has worked at Louis Vuitton, Saint Laurent and Chloé. In her new role at Isabel Marant, she will be...
People4 Jul 2025
Menswear trade show Shift: Smart dressing is common denominator
Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...
FairsFeatured30 Jun 2025
H&M Group profit dips in first half 2025
Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...
BusinessFeaturedMember26 Jun 2025
Uncertainty over anti-greenwashing law: organisations respond
Uncertainty arose surrounding the proposed Green Claims Directive. In recent days, confusion emerged as to whether the European Commission’s anti-greenwashing legislation would proceed. Several organisations responded, issuing calls for clarity and prompt action. European textile organisation, Euratex, responded: “Euratex welcomed the Commission...
BusinessMember24 Jun 2025
Green Claims Directive: European Commission clarifies withdrawal of proposed law
The Green Claims Directive, also known as the anti-greenwashing law, may not be withdrawn after all. A commission spokesperson clarified that the withdrawal will only happen if a specific recent amendment is maintained. Spokesperson Paula Pinho noted that the amendment in question would bring small and medium-sized enterprises (SMEs) under the...
BusinessMember24 Jun 2025
Innovative packaging companies helping fashion kick its plastic addiction
Opportunities for sustainability exist in all parts of the fashion industry and its supply chain. Not just in the production of items or logistics, but also in order packaging. Consider, for example, reusable packaging, alternatives to bubble wrap and seaweed-based polybags. These innovations, however, are not often in the spotlight, even though...
Business|Background FeaturedMember18 Jun 2025
From macho to corsages: The changing face of masculinity in AW26
While a few seasons ago the rise of a softer, and perhaps more feminine, image for menswear was clearly visible, there are now also clear trends that opt for the traditional image of masculinity. This was evident from the trend seminar for the AW26 season, presented by forecaster Edwin van den Hoek. Think, for example, of the focus on fitness...
Fashion Featured16 Jun 2025
Spinnova’s new strategy: Cost savings, lower fibre price and factory acquisition
Finnish material innovation company Spinnova (Spinnova) was forced to revise its strategy earlier this year following the withdrawal of its partner, Brazilian pulp and paper producer Suzano. Spinnova has now revealed its primary focus for 2025 and 2026. Spinnova’s fibre can be used in many types of materials, but production costs remain high. By...
BusinessMember10 Jun 2025