French beauty brand Yves Rocher has launched fully recyclable eco-refills for its renowned body care line, Bain de Nature. The initiative marks a significant milestone in the beauty industry, as these eco-refills represent one of the first fully recyclable solutions of their kind, comprised of 90 percent certified ocean-bound recycled plastic...
27 Mar 2024
French brand Yves Rocher is preparing for a US expansion after it struck an exclusive franchise agreement with Castro Hoodies Group, which has been selected to distribute its products in the region. It will be the first time the cosmetics company will be broadly distributed to points of sale and stores throughout the US. Yves Rocher and Castro...
29 Feb 2024
A management shake up is to become apparent from September 1 at the children’s brand of Petit Bateau and the beauty label Yves Rocher, both of which are owned by the French cosmetics and fashion company Groupe Rocher. The current chief executive officer of Petit Bateau, Guillaume Darrousez, is to step into the same position at Yves Rocher,...
29 Aug 2023
Botanical beauty brand Yves Rocher is introducing a new brand strategy to offer consumers a renewed shopping experience, a new sustainable pricing policy, and a revised loyalty programme to reconnect with its roots to offer natural, responsible beauty. From August 22, Yves Rocher will launch ‘Retour Aux Sources,’ a strategy designed to forge "an...
15 Aug 2023