Free People has unveiled a collaborative collection with Paramount Consumer Products to celebrate the return of Paramount Network’s ‘Yellowstone’ TV series, chronicling the Dutton family, who controls the largest contiguous cattle ranch in the US. The eight-piece limited-edition collection has been created under Free People’s sub-brand ‘We The...
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American denim and lifestyle brand Lucky Brand has unveiled a western-inspired apparel collection with Yellowstone actor Cole Hauser. The collection marks an extension of Lucky’s relationship with Hauser, who was named the face of the brand in November 2023 and draws inspiration from the actor’s connection to the outdoors and his love for...
Apparel brand Wrangler has partnered with television series Yellowstone on a pop culture collaboration. Working alongside ViacomCBS Consumer Products, which oversees all licensing and merchandising for Yellowstone’s network, Paramount Network, the two companies seek to deliver “genuine articles of apparel for those who live and aspire to the...