The collaboration between Kanye West and Balenciaga arrives in stores at the Gap as the American brand changes direction. Will the Kanye West effect save Gap? In any case, the American brand has found a jump start. In one year, thanks to a partnership with the superstar, Gap regains some of its luster lost since the late 90s, revolutionizing its...
5 Aug 2022
Heavy duty refuse sacks filled with garments, piled on the floor. Blacked out walls and shutters that nod to a distilled utopia. Not the usual experience one expects to find in a retail store, let alone one operated by Gap Inc. But that is precisely the image Kanye West aimed to convey for the first Yeezy Gap physical space at Gap’s Times Square...
22 Jul 2022
As part of the Yeezy Gap and Balenciaga collaboration, the duo will be launching a new digital game concept that will bring to life the virtually rendered avatars seen in the brands’ collection debut. Available to play through the Yeezy Gap website, the game sees users become an avatar and enter the Yeezy Gap Engineered by Balenciaga world. On...
Of all the celebrities wearing luxury brands on the red carpet, almost 99.9 percent are loaned by fashion brands, as opposed to being purchases by the celebrity. In addition many celebrities have ambassadorial contracts in place where they are paid by brands to wear their collections at global events. Think Kate Blanchett and Armani Privé,...
11 Jul 2022
Kanye West has called out adidas for ‘blatant copying’ of his brand’s Yeezy Slider. The shoes in question is the adidas Adilette ’22 slider, which has a more organic shape, also a signature form in Yeezy shoe designs. West, in a now deleted Instagram post, said “this shoe is a fake Yeezy made by adidas themselves,” urging CEO Kaspar Rørsted to...
15 Jun 2022
Gap has announced that the launch of its Yeezy Gap Engineered by Balenciaga collection has been postponed in regards to the unfortunate tragedy that unfolded in Uvalde, Texas. In a statement, the fashion group said: “In light of the tragedy in Uvalde, Texas, we are postponing the Yeezy Engineered by Balenciaga launch until Friday, May 27. “As we...
27 May 2022
Gap’s longstanding partnership with Kanye West is under scrutiny and could be tainted in controversy after the designer and singer was temporarily suspended from Instagram after voicing a racial slur. West, who now goes by the name Ye, regularly posts unfiltered ire towards ex wife Kim Kardashian and new partner actor Pete Davidson, before...
18 Mar 2022
Harley-Davidson, America’s infamous purveyor of motorcycles, is hoping to revamp its fashion division. The company recruited directors from Nike and Yeezy to oversee its apparel and licensing businesses. Louise Goldin, a Yeezy alumni and well-known industry designer, has been appointed creative director. Erica Bullard, a Nike veteran, will take...
3 Feb 2022
Gap has revealed a new addition to the Yeezy Gap universe in the form of an unforeseen collaboration with Balenciaga. Kanye West, the individual behind Yeezy, will be bringing his strong relationship with the house’s Demna Gvasalia to the retailer it seems, in what has been labelled as “Yeezy Gap Engineered by Balenciaga”. In an announcement...
7 Jan 2022
Estimated shipping times can prove contentious to retailers if they send goods to customers outside of the promised shipping window. Kanye West’s label Yeezy Apparel on Tuesday reached a settlement with a California court to pay 950,000 dollars for a delay in shipping online orders to customers. Yeezy failed to ship its California clients within...
9 Nov 2021
There was little marketing needed to launch Kanye West’s second collaboration with Gap. After the successful nylon jacket debuted for pre-order in June – a round-shaped, zipperless puffer in bright blue that became an immediate sell-out - the YZY brand has quietly boosted Gap’s share price. The latest garment, a hoodie retailing at 90 dollars,...
1 Oct 2021
Teaming up with resale platform StockX, price comparison site Uswitch has released a study revealing which trainer models are the most resold online and which are the most profitable. Trainers have increasingly become collector items instead of actual footwear with trainer fans going to great lengths to get their hands on limited designs,...
24 Aug 2021
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