Wrangler news and archive

Kontoor strikes one billion dollar deal to sell Lee to Authentic Brands Group

US denim specialist Lee Jeans is set to change hands. Parent company Kontoor Brands has confirmed it has signed an agreement with Authentic Brands Group to sell the business for up to one billion dollars. The definitive deal, which has been approved by Kontoor’s board of directors, includes an initial transaction value of 750 million dollars and...

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Wrangler launch eyewear with FGX International partnership

FGX International, an EssilorLuxottica company known for its non-prescription reading glasses, sunglasses, and optical frames, has signed a licensing deal with Wrangler to launch an eyewear range inspired by rodeo fashion and the American denim brand’s heritage. In a statement, Wrangler said the move would see the brand expanding its lifestyle...

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Kontoor Brands reports strong first-quarter growth and announces separation from Lee

US apparel group Kontoor Brands Inc. has started the new 2026 financial year with surprisingly strong results. Alongside the latest figures, the group also announced on Thursday its plan to separate from the Lee brand. Several parties have already expressed interest in the denim label as part of the sales process already initiated, according to...

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Kontoor Brands exceeds expectations for fiscal year 2025

US apparel group Kontoor Brands Inc. has concluded its fiscal year 2025 with a significant increase in revenue, thanks to the acquisition of outdoor outfitter Helly Hansen. One-off charges, however, led to a decline in profit. This was announced in a business report published by the company on Tuesday. Helly Hansen acquisition boosts revenue...

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Kontoor Brands raises full-year forecast again despite third-quarter profit decline

US apparel group Kontoor Brands Inc. has once again achieved a surprisingly strong increase in sales in the third quarter of the 2025 financial year, thanks to the acquisition of outdoor outfitter Helly Hansen. However, one-off charges led to a significant decline in profit. In light of the unexpectedly strong results, the company has raised its...

Fashion

Wrangler to grow headwear with CAPX

Denim and lifestyle brand Wrangler is aiming to expand its market share in headwear with a new multi-year licensing agreement with CAPX, a headwear innovation lab, to introduce an elevated line of headwear. In a statement, Wrangler said the deal would allow it to grow its headwear market, as part of its continued strategy to evolve into a “...

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Kontoor Brands to close manufacturing operations in Mexico

Wrangler’s parent company Kontoor Brands is reportedly preparing to shutter its manufacturing operations in Coahuila, Mexico. According to local press, the fashion group is in the process of moving its production to Bangladesh. It is believed that four plants located in Torreón, La Rosita, San Pedro and Coyote are to be impacted by the closures,...

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Kontoor Brands raises sales forecast after strong quarterly figures

US apparel supplier Kontoor Brands Inc. achieved unexpectedly strong growth in sales and earnings in the second quarter of the 2025 financial year. As a result, the company updated its annual forecasts on Thursday. In the period from April to June, consolidated revenue amounted to 658.3 million dollars. This represented an increase of 8 percent...

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Kontoor Brands expands roles of two executives, COO to exit

US clothing company Kontoor Brands has expanded the roles for two members of its executive leadership team as its chief operating officer, Tom Waldron, announces his intention to step down. Jenni Broyles will take on the roles of executive vice president, chief commercial officer and global head of brands – the latter being her current position...

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Wrangler chooses Genesco for design and distribution of footwear line

Denim brand Wrangler wants to expand its presence in the footwear market. It has chosen to join the portfolio of wholesale distributor Genesco. Genesco will design, source and market footwear for men, women and children under the Wrangler brand. The two have signed a multi-year licensing agreement for this purpose. The two American companies...

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Wrangler launches culinary-inspired denim capsule collection

American denim brand Wrangler has collaborated with Austin-based fourth-generation kitchen supply company Made In Cookware (Made In) to launch a limited-edition collection that blends fashion and culinary function. The three-piece ‘Wrangler x Made In’ apparel collection offers versatile apparel and accessories “for seamless transitions from the...

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Wrangler unveils denim collection with Pit Viper

Denim and western apparel brand Wrangler have unveiled its first-ever collection of denim for xtreme sports in collaboration with outdoor and accessories brand Pit Viper. The Xtreme Blue Jeans (XBJs) have been designed specifically for adrenaline enthusiasts and combine Wrangler's durability and authentic cowboy attitude with Pit Viper's...