World Cup news and archive

Gap unveils football-inspired collection with Ouigi Theodore

Gap is the latest retailer to get football fever ahead of this summer’s FIFA World Cup, unveiling two limited-edition, football-inspired collections, with one designed in collaboration with The Brooklyn Circus founder, Ouigi Theodore. The OuiGap collection launches on May 29 and features an elevated, football-inspired apparel and accessories...

Fashion |In Pictures

Levi's unveils collaboration with England football team

American denim and lifestyle brand Levi's has unveiled a new collaboration with The Football Association and the England National Team ahead of this summer’s FIFA World Cup. The Levi’s England Collection is part of the brand’s Football Federation partnerships, which also include Mexico, the USA, and France, as part of the Levi’s ongoing strategy...

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Fashion

Garment workers sewing England's World Cup jerseys are paid one pound per hour

In 2018 the England football team came under fire after the Telegraph published a story of Bangladeshi garment workers being paid 21 pence to sew England’s 160 pounds World Cup kit. Fast forward to Qatar, where a new jersey design and new factory have similarly adopted the practise of low paid factory workers, this time in association with Nike....

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Video

Video: The Louis Vuitton 2018 FIFA World Cup Russia™ Collection

Let the Games Begin. The Louis Vuitton 2018 FIFA World Cup Russia™ Collection . Source: Louis Vuitton, YouTube.

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Business

The Darker Side of Nike & Adidas World Cup sponsorships: Poverty Wages

With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22 out of the 32 football teams competing for the title, the World Cup is the main stage for Nike and Adidas growing competition for sponsorship and...

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Retail

World Cup's expected influence on Russian retail and economy

Two weeks away, the FIFA World Cup, held in Russia, incurred a staggering 13.3 billion dollars of costs to prepare, making it the most expensive championship ever to be hosted by any nation. This follows the trend: each World Cup to take place has been more expensive than the previous one. For instance, the Republic of South Africa spent nearly...

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Fashion

Soviet trends in the global fashion industry

Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not always well received. A political scandal arose in Ukraine and Lithuania, for example, after Adidas released a collection of sportswear featuring USSR...