In 2018 the England football team came under fire after the Telegraph published a story of Bangladeshi garment workers being paid 21 pence to sew England’s 160 pounds World Cup kit. Fast forward to Qatar, where a new jersey design and new factory have similarly adopted the practise of low paid factory workers, this time in association with Nike....
22 Nov 2022
Let the Games Begin. The Louis Vuitton 2018 FIFA World Cup Russia™ Collection . Source: Louis Vuitton, YouTube.
15 Jun 2018
With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22 out of the 32 football teams competing for the title, the World Cup is the main stage for Nike and Adidas growing competition for sponsorship and...
11 Jun 2018
Two weeks away, the FIFA World Cup, held in Russia, incurred a staggering 13.3 billion dollars of costs to prepare, making it the most expensive championship ever to be hosted by any nation. This follows the trend: each World Cup to take place has been more expensive than the previous one. For instance, the Republic of South Africa spent nearly...
1 Jun 2018
Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not always well received. A political scandal arose in Ukraine and Lithuania, for example, after Adidas released a collection of sportswear featuring USSR...
24 May 2018
