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Business|CEO Interview Featured

SilkFred CEO on AI, platforming indies and the waning influence of trends

When Emma Watkinson, together with her friends Kate and Stephen Jackson, set out to start their own fashion e-commerce company in 2011, it was on the premise of both addressing the lack of excitement Watkinson felt towards existing propositions, and the absence of support for small brands attempting to step onto the thorny fashion ladder. Having...

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