WIT news and archive

Frasers Group welcomes back WIT Fitness founders ahead of relaunch

WIT Fitness, the specialist training brand acquired by Frasers Group in January 2024, has announced the return of its original founders, Sam Kitching and Daniel Williams. The duo will lead WIT in partnership with Frasers Group, aiming to revitalize the brand and reconnect with the fitness community ahead of its significant summer relaunch,...

Retail

WIT Fitness announces partnership with CrossFit

London-based sportswear retailer, WIT Fitness has announced an e-commerce and retail partnership with CrossFit. The multi-year deal includes an official online CrossFit store along with CrossFit branded attire to be sold at the WIT Fitness London flagship store, with the potential to expand to multiple physical stores globally. WIT will also...