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Fashion |In Pictures

Whoop unveils first fashion line with Samuel Ross

In January, Whoop, the wearable tracker, named British fashion designer Samuel Ross, best known for founding the luxury streetwear label A-Cold-Wall*, as creative director of a new multiyear collaborative project with his design studio SR_A to reimagine the Whoop brand as elevated high-fashion athleisurewear. The result is a “technical garment...

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Fashion

Samuel Ross joins Whoop as global creative director of collaborative project

Samuel Ross, the founder of A-Cold-Wall, has joined Whoop as the global creative director of a multiyear collaborative project between the performance company and his design studio, SR_A. Through ‘Project Terrain’, Ross will design a bespoke capsule collection of new apparel pieces and technical garments, which will land in limited edition drops...

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