Fairs are adapting to the crisis of consumption, fashion and luxury and to the complexity of the geopolitical situation and are transforming from a mere container of brands and their collections to large proactive showrooms, committed to promoting labels in Italy and abroad. This is the case of White Milano, a show that ended yesterday, in the...
3 Mar 2025
Ethical retail platform The Canvas is set to present a special installation at Milan Fashion Week, which will include a curation of its brands and the launch of its first non-fungible token (NFT) collection. As part of the 2022 edition of the concept trade show White Milano, the New York-based platform’s installation, entitled Down to Earth,...
21 Feb 2022
The British Fashion Council (BFC) has announced that following a successful launch in September 2021, London Show Rooms will return to White Milano during Milan Fashion Week. London Show Rooms provides British designers with a platform and pop-up showroom outside London to showcase their collections and raise their profiles in international...
10 Feb 2022
The British Fashion Council has confirmed London Show Rooms is collaborating for the first time with White Milano from September 23 to 26. London Show Rooms provides British designers with a platform and showroom outside London to showcase their collections and raise their profiles in international markets. This season the British Fashion...
10 Sept 2021
White Milano has closed its February edition will an increase in visitors, with the trade show hitting over 25,000 visitors, up 4.8 precent compared to last year’s edition. The strong visitor numbers was helped by an increase in buyers attending, up 2.3 percent, as well as a rise of 6.8 percent from visitors abroad, while Italian visitors was...
26 Feb 2019
Milan, 25th September 2018 WHITE CLOSES WITH RECORD NUMBERS THE TORTONA FASHION DISTRICT REASSERTS ITSELF AS THE MOST ATTRACTIVE DISTRICT IN TOWN Remarkable increase in the turnout of foreign visitors and insiders, which, compared with the first 4-day edition of september 2017, has grown by +13%, a slight drop for italy -2%. Overall, visitors...
26 Sept 2018
Fiorucci is going back to its Italian roots. The brand is preparing to debut its spring 2019 collection at trade show White Milano, scheduled for September 21 to 24 to align with Milan Fashion Week. The Tortona 27/Superstudio Più will be hosting a special area where Fiorucci has been invited to showcase their new collection. The brand is also...
18 Jul 2018
