Whatnot news and archive

Live shopping platform Whatnot secures 225 million dollars in funding

Whatnot, a live shopping platform operating in the US, UK and across Europe, has closed on a 225 million dollar Series F funding valuing the company at 11.5 billion dollars. Co-led by DST Global and CapitalG, the round attracted new investors such as Sequoia Capital and Alkeon Capital, as well as returning investors like Greycroft and Andreessen...

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Business

Live shopping platform Whatnot secures 265m dollars in funding round

Whatnot, a leading live shopping marketplace across US and European markets, has secured 265 million dollars in Series E funding, valuing the platform at nearly 5 billion dollars. The investment round, co-led by Greycroft, DST Global, and Avra, marks one of the largest investments in livestream retail to date. The platform, which has...

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Fashion

Nostalgia drives online shopping boom

British consumers are increasingly gravitating towards brands and products that blend heritage, storytelling, and social consciousness, according to comprehensive data from livestream shopping platform Whatnot. The most striking trend is the surge in demand for vintage and inclusive fashion. Searches for vintage-inspired looks rocketed by 3,100...