Wedding news and archive

David's Bridal launches fit guarantee to ease GLP-1 era “fit anxiety”

David’s Bridal is introducing a ‘David’s Fit Guarantee’ promise designed to ease brides' anxiety over wedding dress shopping in response to how weight-loss drugs, like GLP-1, are reshaping the bridal retail industry. While many boutiques have begun requiring legal waivers to protect themselves from customer body changes, David’s Bridal is doing...

Fashion |In Pictures

Justin Alexander Group launches new “quiet luxury” bridal brand

American-owned bridal fashion house, Justin Alexander Group, has added another bridal brand to its portfolio, called Poeza, tailored to offer a “refined and intentional perspective to the modern bridal landscape”. In a statement, Justin Alexander states that Poeza has been introduced for the bride who values “understated sophistication over...

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Retail

David’s Bridal launches wholesale division with a focus on independent boutiques

American bridal-store chain David’s Bridal, which offers affordable wedding dresses, bridesmaid gowns and formal wear, is launching a wholesale division targeting independent boutiques globally with exclusive designer capsule collections from Vera Wang Bride, Oleg Cassini, and Viola Chan Couture. The wholesale programme has been designed to...

Fashion

5 of the biggest wedding trends for 2025

Social media platform Pinterest’s annual wedding trends report has revealed that brides-to-be are incorporating rich colours, unique personal touches and timeless elegance for their wedding day, as Gen Z continues to shake up the wedding landscape. According to Pinterest, brides are embracing the return of 90s dress silhouettes, colourful...

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Fashion |Interview

Inside Justin Alexander's immersive wedding day experience in Rome

When you’re a wedding company, like American bridal house Justin Alexander, creating gowns under numerous brand names, how do you showcase them to buyers and press with one event? How about a faux Italian-inspired wedding day in the romantic and luxurious setting of a castle in Rome, Italy? The Justin Alexander ‘Delivering on a Dream' event at...

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Business

US bridal brands appeal to President Trump about tariffs

Justin Warshaw, chief executive officer of American bridal company Justin Alexander, has joined forces with other bridal leaders from Allure Bridals, Mon Cheri, Maggie Sottero and Watters to appeal to President Trump to exclude formalwear from tariff increases to protect US jobs. In an open letter on petition platform Change.org, Warshaw called...

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Fashion |In Pictures

Casadei teams up with House of Gilles for bridal footwear

Italian luxury footwear brand Casadei has unveiled a bespoke bridal footwear collaboration with New York-based bridal and couture fashion label House of Gilles. The collaboration promises to celebrate bespoke and timeless elegance, blending the ethereal quality of House of Gilles’ couture bridal with the signature silhouettes of Casadei,...

Fashion |In Pictures

Wedding brand Revelry expands into menswear

Revelry, the direct-to-consumer wedding brand known for its made-to-order women’s bridesmaid dresses, is expanding into menswear to dress groomsmen. The new Revelry menswear collection, launching to the public in December, will offer made-to-measure suits, including vests, suit jackets, and pants, designed to complement the e-commerce brand’s...

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Fashion |Interview

Galia Lahav opens London boutique and shares her wedding dress trends

Israeli bridal and fashion house Galia Lahav, which has dressed celebrities including actress Jennifer Lopez and Olympic gold medallist Simone Biles, has opened its fifth flagship store in London as it begins its brand expansion in Europe. The 3,800 square foot two-story boutique, located at 66-67 South Audley Street in Mayfair, London,...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

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People

Morilee names Jiyup Kim its chief design officer

New York bridal label Morilee has appointed Jiyup Kim as its new chief design officer to introduce a new era of “innovation and elegance” to the design house. Kim succeeds Madeline Gardner, who stepped down as chief design and creative officer in April after 39 years with the brand. In a statement on Instagram, Gardner explained that she was “...

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Fashion

Abercrombie & Fitch launches The Wedding Shop for bridal & guest outfits

Abercrombie & Fitch Co. has expanded into with the launch of The Wedding Shop, a custom collection of more than 100 pieces designed for brides and guests. Following increasing customer interest in elegant, quality, yet affordable wedding outfits, Abercrombie & Fitch developed a collection of outfits for several wedding-related events, from...