For the first time ever, the entire broadcast of MTV’s Video Music Awards (VMA) became an entirely shoppable experience. Introduced to last night’s show, the initiative was formed through a partnership between TV network Paramount and Shopsense AI, which came together on a mission to revolutionise how audiences shop and broadcast content. The...
12 Sept 2024
The nine different outfits that Lady Gaga wore at the MTV Video Music Awards on Monday will go on for ages: from Christopher John Rogers' meter-wide, poison green ball gown and the glittery catsuit with majestic feather cape by Valentino Haute Couture to the cloak. by Candace Cuoco, which was reminiscent of large folded metal plates. The most...
1 Sept 2020