Athleisure brand Vitality, formerly Balance Athletica, has reported a “strong” start to 2023, after a lawsuit led it to carry out a major rebrand. Now, the company said it has developed an improved product offering and supply chain, with new manufacturers, just nine months later. To kick off the year, Vitality will be launching an upgraded...
6 Jan 2023
Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance. Filed in November 2020 at the US District Court of Massachusetts, the complaint alleged that Balance Athletica was using a “confusingly similar mark” to sell the same goods to the same consumers, with the sportswear...
22 Mar 2022