Swiss fashion label Vetements is not permitted to register its name as a trademark in the US. The US Court of Appeals confirmed this on May 21, following a legal battle that lasted years. The judges supported the earlier decision by the United States Patent and Trademark Office (USPTO) to refuse the application. The reason: ‘vetements’ is the...
27 May 2025
Luxury fashion brand Vetements, known for its bold designs and oversized clothing, is now releasing children's clothing. The collection by creative director Guram Gvasalia includes the brand's signature graphic T-shirts and main collection, but for children, according to WWD, which reported the news after visiting the brand's Paris showroom....
25 Jan 2024
Guram Gvasalia has revealed that he and his brand Vetements have been working with Madonna on costumes for the ‘Vogue’ singer’s upcoming Celebration Tour. In an Instagram post, Gvasalia thanked the performer for the last months, and unveiled what appeared to be a co-branded label donning both Vetements’ and Madonna’s names. The post read: “...
6 Jul 2023
VTMNTS, the Swiss-based off-shoot fashion label from the founders of Vetements, will debut its first catwalk show during men’s fashion week in Paris this January. France’s fashion council FHCM published the preliminary men’s AW22 calendar, which takes place from 18 to 23 January. It will be VTMNTS second collection, with the first pieces from...
22 Dec 2021
Guram Gvasalia, the co-founder and CEO of Zurich-based streetwear brand Vetements, is to take on the additional position of creative director. Announcing the news on Instagram, the 40-year-old said: “Everything has its time. It is time for me to come out! From AH22/23 collection, I took over the brand and decided to step in as creative director...
15 Dec 2021
At the end of June, Vetements, the now Zurich and erstwhile Paris-founded label, launched a teaser video called Secret Project with a link to a private Instagram account. Other than calling the project VTMNTS, no further information was revealed. Vetements, famously founded on the premise of making everyday clothes a “thing” by brothers Guram...
23 Jul 2021
In this video, luxury fashion brand Vetements has presented its SS22 collection at Paris Men's Fashion Week (PFW). Watch the video below. Video: Vetements Official via YouTube Photo credit: Neo2 Magazine, Facebook
30 Jun 2021
Something new is afoot. Vetements is set to debut a new fashion brand on July 22 as the company works to take itself into a new era. The brand recently released a short teaser video for the brand instead of a new collection as part of the mostly digital Paris Men’s Fashion Week. Guram Gvasalia, the cofounder of Vetements, hasn’t revealed the...
26 Jun 2021
In this video, French luxury fashion brand Vetements has presented its SS22 collection. Watch the video below. Video: Vetements Official via YouTube
8 Jun 2021
52 years after the closure of the original Balenciaga couture ateliers, Balenciaga announces the revival of haute couture. In other words: Demna Gvasalia will take responsibility for the new couture line. For the occasion, Balenciaga has a new couture workshop set up based on the old Balenciaga workshop on 10 Avenue Georges V in Paris. History...
28 Jan 2020
The rotating door of creative directors continues. In 2019 it was another busy year comings and goings in the fashion industry. FashionUnited created an overview of the most shocking changes of the year in case you missed it. January - Bruno Sialelli new creative director of Lanvin The new owner of Lanvin, the Chinese conglomerate Fosun...
31 Dec 2019
Luxury hosiery brand Wolford has teamed up with streetwear label Vetements on a capsule collection including a pair of tights and a knitted maxi dress. First seen on the catwalk during Paris Men's Fashion Week in June, the collaboration aims to celebrate both Vetements signature style and Wolford’s cutting-edge innovations and craftsmanship...
25 Nov 2019