New York-based brand management firm WHP Global has signed an agreement to acquire the intellectual property (IP) of the fashion brand Vera Wang. As part of the agreement, the founder and chief creative officer of her eponymous brand Vera Wang will remain in her role and join WHP Global as a shareholder to further drive the brand’s future...
16 Dec 2024
Vera Wang Bride, the luxury bridal brand launched by Pronovias Group in September 2021, is adding an affordable bridesmaid collection of dresses and jumpsuits to its offering. The Vera Wang Bridesmaids collection offers a new direction for bridesmaids with modern, minimalistic styles in a colour palette ranging from soft pales to bright neon and...
10 Mar 2022
Designer Vera Wang has signed a 10-year licensing deal with Barcelona-based Pronovias Group to manufacture, distribute and market Vera Wang Bride in its global fleet of stores and wholesale accounts from October. The deal with Pronovias will give Wang the chance to broaden her bridal audience worldwide while allowing the bridal group to solidify...
15 Apr 2021