Vera Bradley news and archive

Technology and investment expert Ivan Brockman joins to Vera Bradley board

Vera Bradley, Inc. has strengthened its leadership ranks with the appointment of Ivan Brockman to its board of directors, effective November 17, 2025, as the company continues to advance its strategic transformation. Executive chairman Ian Bickley welcomed the appointment, noting Brockman’s “three decades of experience advising senior management...

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Vera Bradley names former Cath Kidston CEO as chief brand officer

Accessory specialist Vera Bradley has named Melinda Paraie as its new chief brand officer. Paraie, who has already been working with the company in a strategic consulting role for six months, will take up her new position from November 1, 2025. Prior to becoming a strategic advisor, Paraie had served as chief executive officer of Cath Kidston...

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Vera Bradley posts negative Q2, bets on iconic styles to drive turnaround

Vera Bradley, Inc. has announced its financial results for the second quarter of its fiscal year, which ended on January 31, 2026. The company's consolidated net revenues from continuing operations for the quarter were 70.9 million dollars, a notable decrease from 94 million dollars in the same period last year. Vera Bradley reported a net loss...

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Affiliates of CriticalPoint aquire Pura Vida Bracelets from Vera Bradley, Inc.

Affiliates of CriticalPoint have announced the acquisition of Pura Vida Bracelets from fashion and lifestyle brand Vera Bradley, Inc. Terms of the acquisition were not disclosed. Founded in 2012, CriticalPoint is a full-service financial M&A firm offering investment banking, private capital, and valuation services. "At CriticalPoint, we were...

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Vera Bradley reports ‘disappointing’ Q1, CEO to exit

The chief executive officer of Vera Bradley is set to depart as the US bag brand reported a “disappointing” financial performance for the first quarter of the current fiscal year. Jackie Ardrey will be exiting the helm position at the end of July, with the search for her successor now underway. In a regulatory filing separate to the announcement...

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Vera Bradley sells Pura Vida, plans cost-cutting measures to drive growth

Fashion, travel and accessories designer Vera Bradley's fiscal year performance reveals a company grappling with its revitalisation efforts, as evidenced by its fourth quarter and full-year financial results amidst a difficult retail environment. Consolidated net revenues for fiscal 2025 fell to 372 million dollars, accompanied by a net loss of...

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Vera Bradley to reimagine homeware line with Li & Fung

Fashion and lifestyle brand Vera Bradley has signed a licensing partnership with Hong Kong-headquartered multinational group Li & Fung to update its home offerings. The deal, which was facilitated by Vera Bradley’s licensing agency, IMG Licensing, will introduce new homeware collections channelling the Vera Bradley DNA “with a fresh twist,”...

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Vera Bradley appoints former L Brands CEO to board

Vera Bradley, a leading designer of women’s handbags, fashion and home accessories, has appointed Andrew Meslow, former CEO of L Brands and Bath & Body Works, to its board of directors. Meslow brings extensive retail experience, having previously served as COO of Bath & Body Works, overseeing finance, merchandise planning, store operations, and...

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Vera Bradley unveils cost efficiency plan to save $20 million ahead of fiscal year 2026

Vera Bradley, Inc. has unveiled a new strategic cost efficiency initiative for the upcoming fiscal year 2026, which is predicted to cut company costs by approximately 20 million dollars annually. The announcement comes weeks after Vera Bradley’s largest shareholder, Fund 1, published a letter that it sent to the women’s accessories brand board...

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Vera Bradley’s Q3 revenue and earnings decline

Vera Bradley’s third quarter net revenues declined to 80.6 million dollars and consolidated net loss reached 12.8 million dollars or 46 cents per diluted share. For the nine month period, net revenues decreased to 272 million dollars and consolidated net loss totaled 15.2 million dollars or 52 cents per diluted share. Commenting on the third...

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Vera Bradley’s revenues decline in the second quarter

Vera Bradley’s second quarter net revenues reduced to 110.8 million dollars. Net income for the quarter declined to 5.7 million dollars or 19 cents per diluted share. On a non-GAAP basis, the company’s net income totaled 3.9 million dollars or 13 cents per diluted share. “Our results for the period were also influenced by stubbornly persistent...

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Reimagining a Legacy: Inside Vera Bradley's new brand transformation

Any type of change can seem daunting for many, but not for iconic American lifestyle brand Vera Bradley. Keeping up with the shifting needs of today's consumer, Vera Bradley has unveiled a complete brand transformation today, which includes a new logo, in-store overhaul, and renewed digital experience next to a new, elevated range of products...