British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine accessible luxury for a new generation”. Head up by co-founder Umar Kamani, who returned to PrettyLittleThing last year, the ‘A Legacy in Progress’ rebrand centres around celebrating the brand’s heritage, while also...
4 Mar 2025
Nearly one month on from his return to the business, Umar Kamani, the founder of PrettyLittleThing (PLT), has announced he will be reviewing policies that had been put in place prior to him coming back. In an Instagram post, Kamani specifically addressed a former policy that had been implemented back in June with the intention to block or limit...
1 Oct 2024
Supermodel Naomi Campbell is embarking on a new business venture alongside PrettyLittleThing (PLT) founder Umar Kamani in the form of a talent and partnership agency based in Dubai. KC Global Partnership, the headquarters of which is scheduled to open in September 2024, has been established with the mission of evolving talent and brand...
17 Sept 2024
PrettyLittleThing founder and former chief executive Umar Kamani has announced his return to the e-tailer on social media, vowing to put the needs of its customers first. Posting on Instagram and X, formerly known as Twitter, Kamani said: “I’m writing to you today with both excitement and heartfelt determination as I announce my return to...
10 Sept 2024
The founder and chief executive officer of fast fashion chain PrettyLittleThing is stepping down. Umar Kamani, who founded the company together with his sibling Adam Kamani in 2012, is leaving the company after 12 years to pursue other projects and launch new brands. The Manchester-based company, which is valued around 3.8 billion dollars,...
17 Apr 2023