True Religion news and archive

True Religion launches eyewear with FGX International

Fashion and lifestyle brand True Religion has signed a licensing deal with FGX International, an EssilorLuxottica company, to launch a new collection of men’s and women’s sunglasses and eyewear. As part of the partnership, FGX International will design, manufacture and distribute fashion sunglasses and eyewear inspired by True Religion’s “rich...

Retail

True Religion accelerates retail expansion to drive growth

American casual lifestyle apparel and accessories brand True Religion has announced plans to open four new stores in the US this year, bringing its retail footprint to 61 stores, as it sets itself a near-term goal of reaching 150 stores in the region. The four new openings in 2026 will be in Indianapolis, Indiana; Brandon, Florida; Sacramento,...

Fairs|REPORT

Who's Next January 2026: Navigating a weakened fashion market

Who's Next January 2026, the trade show organised by WSN Développement in Paris dedicated to autumn/winter 2026/2027 ready-to-wear collections, confirms one thing: in a weakened market, brands like Blundstone, Leon & Harper and True Religion know exactly who they are. They use the trade show as a tool for relationship building and business...

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Business

Borletti Group acquires minority stake in True Religion

Investment firm Borletti Group, founded by Maurizio Borletti and Paolo De Spirt, is strengthening its position in the fashion lifestyle market after acquiring a minority stake in American denim and casualwear brand True Religion, controlled by Acon Investments. The Borletti Group, which has more than 20 years of experience investing in premium...

Fashion |In Pictures

True Religion launches new brand platform with pop star Anitta

US lifestyle and denim brand True Religion is looking to ignite a “cultural movement” embracing individuality and self-expression with the launch of its new ‘Own Your True’ platform to help the brand reach its 1 billion US dollar goal. Michael Buckley, chief executive of True Religion, said in a statement: “The company is now well positioned to...

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Business

Acon Investments acquires True Religion

Acon Investments has acquired a controlling stake in True Religion, a lifestyle, apparel and accessories brand. Financial terms of the transaction were not disclosed. Founded in 2002, True Religion is known for its denim and apparel offerings for over two decades. Today, the brand is an omnichannel retailer with a rapidly growing ecommerce...

Fashion

True Religion Launches Team True Content-Creator Platform

Apparel and accessories brand True Religion has launched a new content-creator platform under the name Team True. Bringing together content creators across the sports, music, film, and fashion industries who have authentic and genuine connections to the brand and True Religion consumers, the new platform aims to serve as a counterbalance to...

Fashion

True Religion enters shapewear category as it continues to up womenswear focus

Lifestyle brand True Religion has taken its first steps into the shapewear market with the launch of the ‘True Beauty Perfector’ collection, featuring pieces designed to enhance the silhouette. Among the line is the Jenny Curvy style jeans, which come in three washes and three different fits, each of which incorporate an “innovative curved back...

Fashion

True Religion announces new kids’ sportswear licensees

US lifestyle and apparel brand True Religion has signed two new kids’ sportswear licensing deals with Star Ride Kids and Mad Engine Global LLC to grow its kidswear offering. In a statement, True Religion said that Star Ride, a leading manufacturer of boys and girls fashion sportswear, distribution will include wholesale partners across the US...

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Business

True Religion signs footwear licensing agreement with Orly

True Religion has signed a new footwear licensing agreement with Orly Corporation. The company said in a statement that True Religion’s new footwear collection for men, women, and kids will launch in fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership. Orly, our new licensee,...

Fashion

True Religion to launch first ever pet collection

US lifestyle apparel brand True Religion is set to launch its first collection for pets. Partnering with Wiesner Products Inc. under its pet division, Paw NYC, the company is licensed to develop and distribute True Religion-branded products for both dogs and cats. Set to launch in Spring 2024, the new collection will include pet apparel, beds,...

Fashion |In Pictures

True Religion unveils capsule collection with Playboy

Apparel and accessories brand True Religion has unveiled its first product collaboration with lifestyle brand Playboy for men and women. The ‘True Religion x Playboy World Tour’ capsule collection features the instantly recognisable Playboy ‘Rabbit Head’ logo across a variety of styles, including T-shirts, hoodies, denim skirts, jeans, shorts,...