Troy Sicotte news and archive

Leadership change at Mountain Hardwear: Peter Rauch takes helm

Columbia Sportswear Company has appointed Peter Rauch as the new president of its technical outdoor brand Mountain Hardwear. Rauch currently serves as the general manager of Columbia Brand North America. He will assume the role on September 28, 2026. Rauch brings nearly 20 years of leadership experience across the Columbia family of brands....

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Troy Sicotte named Vice President of sales at Mountain Hardwear

Columbia Sportswear Company has appointed Troy Sicotte to serve as Vice President of Sales, North America for the Mountain Hardwear brand, effective October 22, 2018. In his new role, the company said, Sicotte will be based at Mountain Hardwear’s headquarters in Richmond, California, where he will develop and drive all aspects of the brand’s...