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Tricia Shumavon to join Columbia Sportswear as Prana brand president

Columbia Sportswear Company has appointed Tricia L. Shumavon as Prana brand president effective September 2023. “We are excited to have Tricia Shumavon join our team to lead the Prana brand,” said Craig Zanon, SVP, emerging brands, adding, “Tricia brings a wealth of experience to the job and a consumer-led mindset, which will help propel the...

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