While the mash-up between the gaming and fashion worlds is by no means new, the relationship between the two industries has undeniably been growing in recent years. Now, from fast-fashion giants to storied luxury houses, it seems everyone wants a piece of the digital pie. It’s perhaps unsurprising that fashion is embracing the world of gaming...
11 Jun 2020
Commerce is changing quickly. The way companies do business - the tools and strategies they use, the technologies they implement and the way they present themselves and interact with the customer - is evolving. Brands that can’t keep up with these changes risk being left behind. On Thursday, in the North of Amsterdam, at the Eye Museum...
27 Sept 2019
Indian summer, brighter colors and the impact of technology in our daily lives: these are some of themes that will mark Autumn/Winter in 2019-2010, according to Dutch trendwatcher Lidewij Edelkoort. She led a trendwatching seminar in Holland this week, organized by international forecaster, Appletizer. FashionUnited attended the event and shares...
19 Jun 2018
“The border between virtual reality and our own daily reality will merge”, said trendwatcher Christine Boland during the opening of her seminar “Mixed Realities” organized by Appletizer, which took place in Amsterdam earlier this week. It may sound like a prediction for a future decades away, but she was referring to the winter of 2020. “Human...
25 May 2018