Trends news and archive

Trendstop London Fashion Week Spring/Summer 2024

London Fashion Week brings together some of the industry's most innovative talent with fearless design codes. The shows were sprawled across some of the city’s most iconic locations, such as Somerset House, the Strand, and Burberry’s unexpected demonstration at London Highbury Fields. A week that champions fresh talent, the distinct creativity...

Fashion

Item of the week: the windbreaker

What it is: With a history that dates back over 500 years, the windbreaker is by no means a ‘new’ wardrobe staple. However, it wasn’t until the 1970s that the garment was granted the status of an informal fashion attire and took on a more modernised flair. A descendant of the ‘parka’, the windbreaker typically refers to an insulating outwear...

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Feather crowns, lingerie and CEOs: SS24 street style from Milan

At Milan Fashion Week, visitors showed themselves in all their different facets. Some played with their sex appeal and showed skin, while others experimented with layers and silhouettes. Stiff suits joined birds of paradise and casual looks. Laces and all-white looks Lace-ups and all-white looks in Milan. Credits: Launchmetrics Spotlight Like...

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Making fashion week work: London brings wearable style to the forefront

We often speak of the value that fashion weeks bring to a city – their economic impact, the buzz, the cultural exchange and community engagement. However, the cost for independent brands can sometimes be overwhelmingly high, rendering these events less worthy of investment. London Fashion Week witnessed undeniable gaps this season, from the...

Fashion

Item of the week: the print trousers

What it is: Tailored pants took on new heights during spring/summer 2024 collections, in the form of eye-catching prints in bold colourways and graphic patterns. Print variations that were generally favoured among SS24 menswear collections, where they ranged from psychedelic shapes to more painterly techniques. The silhouette type they could be...

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Football, jellyfish and silver sparkles: The SS24 street style trends from London

Experimenting with contrasts seemed to play an important role in the street style of London Fashion Week for SS24. The wearers placed particular emphasis on the divergence between sporty and elegant, while silhouettes and colour gradients also contributed to the selection. Blokette Blokette Trend, LFW streetstyle for SS24 Credit: Launchmetrics...

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Pantone releases SS24 colour trend report for LFW

Pantone, the global authority on colour, has revealed that the colours of London Fashion Week for spring/summer 2024 will “stretch the imagination and bring expressive beauty to the everyday”. The trend forecasting and colour consultancy said the rich and “extraordinary colors” in the SS24 report are inspired by “divergent consumer demands for...

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From childhood dreams to disco nights: The SS24 street style of New York

With the starting signal in New York, September is now well and truly underway as fashion month begins. Even though Seoul and Tokyo had already showcased some offerings both on and off the runway, this week all eyes were indeed focused upon the Big Apple. As a quintessential fashion capital, attendees primarily showcased elegant ensembles to...

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Tracing a trend: blokette core

First came ‘bloke core’ In December 2021, influencer Brandon Huntley posted “hottest trend of 2022: bloke core.” on TikTok. The look consisted of a football (soccer) shirt, a loose fit denim, and a pair of white sneakers. It was a tongue-in-cheek take on an oft-maligned style. Balenciaga x Adidas: Resort 23 Balenciaga resort 23/look 45 Credits:...

Fashion

Item of the week: the singlet

What it is: A singlet typically refers to a standard sleeveless top. Yet while simple, the silhouette was undoubtedly one of the most popular in menswear SS24 collections. While the look was initially linked to the underwear category, typically layered under workwear in the early 19th century, it eventually made its way into sportswear in the...

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Pantone reveals NYFW SS24 colours offer “new sense of freedom”

Pantone, the global authority on colour, states that the colours of New York Fashion Week spring/summer 2024 will embody a feeling of nostalgia while reflecting the desire to embrace positive change. According to Pantone’s colour trend report for NYFW, designers will embrace colours that evoke sweet aromas, warm waters, and sugar-coated zest to...

Fashion

Item of the week: the knit polo

What it is: While the knitted polo may seem like a more recent evolution of the standard polo shirt, its roots actually lie in the 1950s, where the classic shirt initially garnered traction. Also sometimes referred to as a ‘sweater polo’, the shirt was first popularised by Italian designers and later seeped into the wardrobes of the American...