British retailer New Look, one of the UK’s leading womenswear brands in the 18-44-year-old sector, has successfully onboarded 100 percent of its core supplier base onto digital traceability platform TrusTrace. In a statement, New Look said the move to utilise TrusTrace technology would allow it to "more effectively map and manage its supplier...
6 May 2025
Italian luxury brand Tod’s is expanding its digital product passports (DPP) offering in collaboration with the Aura Blockchain Consortium and Temera to include its My Gommino collection. The traceable initiative builds on the successful implementation of DPPs for its custom Di Bag as part of the luxury brand’s commitment to enhancing...
17 Mar 2025
Swedish fashion brand Filippa K has partnered with the Fiber Traceability Initiative (FTI) for its autumn/winter 2024 collection. Working with Axfoundation, GS1 Sweden, and VirtualRouteZ to improve traceability in the wool industry while setting up a transparent value chain, 12 Filippa K garments from the AW24 collection feature a QR code that...
12 Sept 2024
Nottingham-based tech start-up Ettos has secured a governmental grant to help enhance its platform that looks to aid local and national brands in the integration of Digital Product Passports (DPPs). The funding was supplied by Innovate UK, a faction of the UK Research and Innovation agency dedicated to investing in science and research, as part...
30 Aug 2024
FibreTrace, the real-time verification solution for fibre integrity and traceability solutions, is partnering with American retail group Target Corp. and Cargill, which supplies food, ingredients, and agricultural solutions to pave the way for real-time verification of US and Brazilian cotton. In a statement, FibreTrace said the innovative...
6 Jun 2024
Nativa, supplier of nature-based luxury fibres, has launched the world’s first blockchain-driven sustainable cashmere direct from the farm. Nativa Cashmere offers ethically sourced cashmere fibres from Mongolia, produced by nomadic tribes in small, family-run farms, following its success with sustainable Merino wool and regenerative cotton. The...
Now in its fourth year, non-profit organisation Remake has published its latest annual “Fashion Accountability Report 2024”. It measured the performance of 52 large fashion companies (more than 100 US dollars in annual revenue) like Fast Retailing, H&M, Inditex, Kering, LVMH and PVH in six key areas: traceability, wages and wellbeing, commercial...
7 Mar 2024
Beauty giants, including Chanel, L'Oréal, Estée Lauder and Groupe Clarins, have formed a new consortium to improve traceability in key ingredient and packaging supply chains across the cosmetics industry. The Traceability Alliance for Sustainable Cosmetics (TRASCE) is made up of 15 founding members: Albéa, Chanel, Clarins, Cosfibel group powered...
25 Jan 2024
TrusTrace, the traceability and compliance solutions provider, has completed a 24 million US dollar growth investment led by Circularity Capital, with participation from previous investors Industrifonden and Fairpoint Capital. In a statement, TrusTrace said that the funds would be used to accelerate its global ambition plans by strengthening its...
18 Jan 2024
The non-profit organisation Better Cotton has launched a new traceability solution for the fashion and textile industry called Traceable Better Cotton, which has been developed over the course of three years. It will provide visibility of the journey of cotton through the supply chain by logging stakeholder input on the Better Cotton platform....
3 Nov 2023
Oritain, a New Zealand start-up with backing from luxury brand Chanel, has successfully raised 57 million dollars to bolster its position as a leader in product verification through traceability. The company employs a combination of data analysis and forensic science to ascertain the true origins of a product. The recent investment will support...
12 Jul 2023
Traceability and compliance solutions provider TrusTrace is teaming up with SaaS platform Peftrust, a product-level environmental footprinting solution for textiles and footwear, to strengthen the validity of product environmental footprint (PEF) claims for fashion brands. The new collaboration aims to address a growing need to track and trace a...
5 Jul 2023