Italian luxury footwear brand Casadei has opened a flagship store on Alibaba’s leading e-commerce platform, Tmall Luxury Pavilion, as part of its continued global expansion and digital strategy plans. In a statement, Casadei said its launch on Tmall would allow it to connect with the “vibrant and digitally savvy Chinese market,” while...
17 Apr 2024
Tom Ford Eyewear, part of the Marcolin licensed eyewear portfolio, has opened a flagship store on the Tmall Luxury Pavilion in China. The new space is described as a “milestone” achievement and aims to connect “the brand’s sartorial excellence with the needs of new consumers on the ever-evolving luxury Chinese market,” Marcolin said in a...
6 Feb 2024
Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localisation strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million consumers will have access to products from more than 3,500 luxury brands, 90 percent of which...
1 Mar 2021
FashionUnited interviewed Christina Fontana, fashion and luxury director for Europe at Tmall, the B2C market of the Alibaba Group. She talked to us about the future challenges that companies will have to face, as well as the different tools that Alibaba offers them to contribute to their international expansion, especially in the Chinese market....
8 May 2020