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VF Corp partners with Alibaba’s TMIC to obtain consumer analytics in China

VF Corporation, the company behind several fashion brands including Vans, Timberland and The North Face, has teamed up with Alibaba’s retail analytics hub, Tmall Innovation Center (TMIC), to expand its offerings of apparel, footwear and accessories in China. TMIC will provide VF with data-driven consumer analytics from the 654 million annual...