Tmall news and archive

Chantecaille expands Asian presence with Tmall

New York-based prestige beauty brand Chantecaille, acquired by Beiersdorf in 2022, is expanding its footprint in Asia with a new domestic partnership with Alibaba Group’s online retail platform, Tmall. In a statement, Chantecaille said the move would bring its botanically-based skincare and cosmetics products to a broader audience, while...

People

Alibaba shifts top leadership amid restructuring plan

Chinese e-commerce giant Alibaba Group has announced the appointment of Eddie Yongming Wu as the chief executive officer of the group and chairman of Taobao and Tmall Group, effective immediately. Alongside this, Wu will also serve as chief executive officer of the two subsidiaries. He replaces Daniel Zhang, who will be stepping down the group’s...

Retail

Vagabond Shoemakers expands in Asia with Tmall

Swedish footwear brand Vagabond Shoemakers is expanding within the Asian market with a concept store on the Chinese e-commerce platform Tmall, part of the Alibaba Group. The concept store launches with the brand’s autumn/winter 2023 collection as the footwear brand looks to expand its reach within Asia, adding to its recent collaboration with a...

Business |Interview Featured

Alibaba’s Mei Chen on how Tmall is helping luxury brands digitally transform for the Chinese consumer

Five years on from its launch, Alibaba’s Tmall Luxury Pavillion has positioned itself as a “one-stop shop” for China’s consumer, and as the segment continues to grow in the region, its impact on the global luxury industry is starting to spill out into wider markets. The high-end e-commerce platform initially launched in 2017, just as Chinese...

Business

Alibaba’s Tmall launches livestream shopping events for Chinese consumers

Alibaba has teamed up with real estate investment trust Simon to bring a series of livestream shopping events to its Chinese customers through Tmall Global and a partnership with Shop Premium Outlets (SPO). Beginning in October, the livestream events will allow users to virtually shop SPO’s online inventory and purchase directly from...

Retail

Filippa K enters the Chinese market with Tmall launch

Swedish fashion brand Filippa K has launched on Tmall, part of Alibaba Group, to enter the Chinese market as part of its ongoing international growth strategy. The brand’s Tmall flagship store launches with the new autumn/winter 2022 and core collections of women’s, men’s, active and loungewear. It will also add creative director Liisa Kessler’s...

Business

Alibaba grows metaverse presence with luxury Tmall fashion show

Chinese e-commerce company Alibaba is set to celebrate five years of its Tmall Luxury Pavillion, an online shopping platform for luxury brands, with the launch of digital experiences. To celebrate, the company will be heading into the metaverse alongside global luxury labels for an augmented reality (AR) fashion show and an exhibition using...

Fashion

Berluti launches on Alibaba’s Tmall

LVMH-owned French luxury menswear brand Berluti has launched on Alibaba’s Tmall Luxury Pavilion to expand its digital footprint in China. In a statement, Berluti said it has been “steadily expanding” in China, which it adds is on pace to be the world’s largest luxury market by 2025 and aligning itself with Tmall is crucial in targeting affluent...

Fashion Featured

UN report says it is reasonable to conclude China forced labour in Xinjiang, as H&M returns to Tmall

On the day the UN released its report of the “Special Rapporteur on contemporary forms of slavery, including its causes and consequences," stating it is reasonable to conclude China forced labour among Uighur minorities, H&M went back to business on the country’s online behemoth, Tmall. The unfortunate timing for the Swedish fast fashion giant...

Business

H&M quietly returns to China’s Tmall after 16 month boycott

Fashion giant H&M has re-opened its official store on Alibaba’s e-commerce platform Tmall, after 16 months of absence. The Chinese site took the retailer down after the brand criticised human rights abuses in Xinjiang and pledged not to use cotton from the region. The Swedish group, which launched on Tmall in 2018, joined many other retailers in...

Fashion

Axel Arigato expands into China with Tmall

Swedish lifestyle brand Axel Arigato has entered the Chinese market with the opening of its first-ever flagship store on the Tmall platform. The move aims to expand its direct-to-consumer model and customer-first approach while building an “authentic conversation” with its Chinese community, following the brand’s positive growth over the last...

BusinessFeatured

Bershka, Pull&Bear and Stradivarius close Tmall stores and exit China

Bershka, Pull&Bear and Stradivarius have decided to close up shop in China as their owner Inditex continues to make adaptations to its business model. According to a statement provided to FashionUnited from Inditex, the three fast fashion chains will cease to operate online activity in the region, including through platforms such as Alibaba’s...