The Independents news and archive

Lucien Pagès PR agency joins The Independents

Marketing and communications group The Independents is continuing its expansion through the new acquisition of the French-American public relations agency, Lucien Pagès Communication. The announcement was made on the respective Instagram accounts of the two firms, where it was stated that Lucien Pagès’ ability to provide clients with end-to-end...

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The great luxury reset: challenges and opportunities for luxury brands

The Independents Group, a collective of communications agencies, together with brand building agency Karla Otto has published a white paper that looks at the shifting drivers behind the luxury market. While historically, luxury items have served as markers of status and shaping consumers' identity, today consumers are seeking out brands that...