Technology news and archive

Shopify and WPP join forces to help brands scale

Global marketing and communications company WPP has unveiled a strategic partnership with e-commerce giant Shopify to harness the power of its platform for enterprise clients. The collaboration aims to co-develop products, combining WPP's vast network of over 13,500 commerce experts with Shopify's platform to assist ambitious brands in achieving...

Fashion Featured

Fashion tech is front row at Jenn Lee's LFW phygital presentation

Acer, in partnership with Portal: M, a Taiwanese digital fashion startup, has announced an innovative collaboration with renowned designer Jenn Lee. The collaboration brings the fashion collection for London Fashion Week into the digital realm, highlighting the transformative potential of the metaverse in the fashion industry. By integrating...

Fashion

A new AI tool enables personalised experiences in made-to-measure

3DLook, a leader in AI-driven body scanning and virtual try-on solutions, has introduced Mobile Tailor 2.0, a user-friendly SaaS product allowing businesses to digitally measure customers' bodies for personalised experiences. The solution stands out by avoiding complex integrations or app downloads, as brands and businesses can rapidly deploy it...

Fashion

AI could revolutionise customer engagement for brands and retailers

Data from the 2023 State of Digital Customer Experience Report by Verint show consumer expectations for effective digital engagement with businesses have risen significantly. Over the past year, 77 percent of businesses have noticed an increase of more than 10 percent in consumer expectations for digital engagement. Among US consumers aged 18 to...

Fashion

After a bumper launch, Threads loses half its users

Users and businesses were quick to sign up to Meta’s much-hyped Twitter-esque platform, but in a call to employees CEO Mark Zuckerberg acknowledged half of its 100 million signups may have already left. Teething issues such as which content is displayed and limited functionalities, have been ardent criticisms of its users. Mr Zuckerberg said the...

Retail

Shopify launches first AI-powered commerce assistant

E-commerce provider Shopify has announced a wide array of updates in its Summer '23 Edition, with AI at its core. In a statement the company said the primary focus of these updates is to empower merchants with heightened productivity, creativity, and capabilities, marking the dawn of a new era in commerce. Among the highlights of the Summer '23...

Business

EU digital chief urges TikTok to quickly adopt new rules

Brussels - The European commissioner overseeing the digital market on Wednesday urged Chinese video-sharing platform TikTok to accelerate its adoption of new EU standards. Strict new European rules on transparency, data privacy, child protection, disinformation and hate speech come into effect next month, and internet giants are racing to...

Fashion Featured

Ssense introduces cutting-edge generative AI chatbot enhancing shopper experience

Canadian fashion e-tailer Ssense has unveiled an advanced generative AI chatbot tailored to address the specific styling and shopping needs of its clientele. Ssense said its newly OpenAI plug-in revolutionises the realm of fashion and design recommendations, offering an interactive and conversational experience to users seeking personalised...

Fashion

Consumers are still weary of AI, says Kearney report

AI's impact on the fashion industry is undeniable and has become an integral part of the shopping experience. From personalized recommendations based on past behavior to intelligent chatbots and advanced search capabilities, AI is proving its value in reducing friction, enhancing efficiency, and delivering personalised experiences. However, a...

Business

Meta launches VR subscription service

Fashion brands have been slow to embrace the potential of the Metaverse as a new sales channel, despite its promises. The industry's cautious approach is partly due to the significant investments required in hardware, software, and infrastructure for virtual reality (VR) technology. Concerns about the unproven return on investment have further...

PeopleFeatured

Shopify eyes European growth, appoints new EMEA leaders

Ecommerce platform Shopify is investing in its European growth strategy with two new appointments. The Canadian tech firm announced it appointed Deann Evans as Managing Director, EMEA, and Birk Angermann as Head of Revenue, EMEA, to drive growth in the region and provide better support to its merchants and partners. EMEA currently accounts for...

Business

Meta to develop new social media platform to rival Twitter

Meta, the parent company of Facebook and Instagram, is planning to develop a text-based social network to rival Twitter. The BBC reported the platform aims to allow users to follow accounts from Instagram, Meta's image-sharing app, and potentially import followers from decentralised platforms like Mastodon. Meta's chief product officer confirmed...