Sydney Sweeney news and archive

Sydney Sweeney to launch lingerie brand, already sparking controversy

Actress Sydney Sweeney, known for Euphoria and the recent film The Housemaid, is working on her own lingerie brand called Syrn. This was revealed in a teaser she recently shared on social media. Sydney Sweeney launches own lingerie brand This marks Sweeney's next step in her entrepreneurial ventures. It is not the first time Sweeney has been...

FeaturedMember

Business

AEO Q2 earnings: Sydney Sweeney & Travis Kelce campaigns boost performance

American Eagle Outfitters (AEO) reported second-quarter net revenue of 1.28 billion dollars, down 1 percent year-over-year, with total comparable sales also declining by 1 percent. Despite the dip, the retailer posted its second-highest second-quarter revenue on record. Following the earnings release, shares rose nearly 1 percent in after-hours...

Retail

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

Member

People

Tory Burch names Sydney Sweeney as brand ambassador

American fashion brand Tory Burch has announced actress Sydney Sweeney as its brand’s ambassador for handbags and shoes. Sweeney, an award-winning actress from HBO’s TV series Euphoria, who has previously starred in a Tory Burch holiday campaign, was chosen to become an ambassador due to her “entrepreneurial spirit and passion for supporting...