Swimwear news and archive

David Koma launches new swimwear brand

London-based fashion designer David Koma has launched a new direct-to-consumer swimwear and lifestyle brand, Let’s Swim. Koma, known for his bold red carpet looks, said in a statement: “Let’s Swim has provided me with a platform to explore new interests, a concept that ties my love of travel to my work in fashion. I’ve always been intrigued by...

Fashion |In Pictures

Paige launches debut swimwear collection

Californian-based fashion label Paige has launched its first collection of swimwear for women, adding to its denim, leather, outerwear, ready-to-wear, footwear and eyewear offering for men and women. The debut range for spring/summer 2024 includes five bikinis and three one-piece swimsuits offered in a variety of prints, colours, and...

Fashion

Yitty expands into swimwear with debut Shaping Swim collection

Yitty, the shapewear brand co-founded by four-time Grammy Award-winning artist Lizzo, has launched its debut swimwear collection, Shaping Swim. The collection drop comes as the brand nears its two-year anniversary, and features body-hugging swim silhouettes for an inclusive range of sizing. Available exclusively online at www.yitty.com, the...

Fashion

Item of the week: the retro bikini

What it is: While we have not yet quite escaped the frosty winter months, this week’s item of the week is looking ahead in excited anticipation for summer, and is therefore diving into one of the top swimwear trends for the coming season – the retro bikini. It was the swimwear runways of SS24 that truly brought this bright and colourful style to...

Fashion

Item of the week: the metallic bikini

What it is: While Christmas may have just been and gone, the fashion cycle never stops and with that we must look ahead to what is to come for the seasons moving quickly upon us. And there is nothing quite like ringing in the new year with a metallic bikini… At all the variations of swim week across the globe, metallic materials and shiny...

Retail

Harrods unveils two new womenswear rooms

Luxury London department store Harrods has unveiled two new womenswear rooms dedicated to occasionwear and swimwear, as part of its redevelopment project within its Knightsbridge home. Located on the first floor of the store, the two spaces part of the second phase of the womenswear redevelopment project, span almost 10,000 square feet in size....

Retail

ThirdLove expands into swimwear with debut collection

Inclusive lingerie brand ThirdLove has expanded its product assortment with the launch of its first swimwear collection. The new line features three distinctive styles, including an underwear demi-top, classic bikini swim bottoms, and a high-rise swim bottom, each designed to offer women comfort and coverage while out and in the water. Created...

Fashion Featured

Exuberant, romantic and relaxed: The colourful world of swimwear for 2025

"2025... I don't know what's going,” was the disarming introduction to a trend seminar that proved that while trend researcher David Shah may not know exactly what's going on at the moment, he does have valuable insights into the future of swimwear and underwear for spring/summer 2025. In a nearly two-hour long trend seminar at Mare Di Moda, a...

FairsFeatured

Mare di Moda: Will the swimwear boom fail?

Mare di Moda, a trade fair for stretch fabrics and clothing, returned to Cannes for its 21st edition last week. The picturesque backdrop of the French Riviera could not quite make up for the industry's hotly debated woes at the event - from overstocks to rising raw material prices - but the view of the French Riviera, the extremely mild weather...

Fashion

Swimwear that will be a hit the summer of 2023

figure> Image: Skims Online fashion research platform Stylight published its report on swimwear trends for 2023, in which vintage swimwear and clothing-like styles came out on top. Vintage styles inspired by the 80s Swimwear inspired by the 1980s is on the rise. Men's swimwear is short, colourful and features side stripes and large drawstrings....

Fashion |In Pictures

Whistles unveil swim collaboration with The Longing

Premium high street retailer Whistles has unveiled a high summer swim collaboration with lifestyle brand The Longing, founded by influencer Lindsey Holland and her business partner Jack Mizon last year. The limited-edition Whistles x The Longing collection, co-designed by Holland, features 10 modern swim styles with a focus on minimal...

Fashion Featured

Black tape and sparkles: Miami Swim Week attempts to distract amid diversity criticism

Miami Swim Week has come to a close, and with it has the event’s surrounding controversy that dictated discussions on social media over its duration. Spanning July 4 to 12, around 50 industry and public events were held; some by distinguished labels like Desigual and Nike, others by more emerging names. While the schedule seemed vast in its...