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Swimwear news and archive

Sheertex’ subsidiary launches fast drying swimsuit using patented technology

Hosiery brand Sheertex launched its first swimsuit under its subsidiary ‘Watertex’, which can be wiped dry with a towel. Sheertex, which is known for its patented rip-resistant tights, promises “the smoothest transition from water to land in swimwear” with a suit that dries in half the time compared to conventional swimwear and retains 60...

22 Mar 2023

Fashion

Skims relaunches swimwear line

Kim Kardashian and Jens Grede's co-founded brand Skims, best known for its technically constructed underwear, loungewear and shapewear, just announced the return of the Skims Swim Shop with a brand new campaign. After a year-long wait, the brand is back with its biggest swim collection to date, promoting 10 new silhouettes, reinvented cover ups,...

22 Feb 2023

FairsFeatured

These are the key trends for SS24 swimwear, sportswear and lingerie, presented at MarediModa

Dutch trend forecaster David Shah took part in MarediModa to preview his spring/summer 2024 predictions during the leading European trade show for swimwear, sportswear and, increasingly, lingerie. With his unique style of trend forecasting, which has made him one of the pioneers in the industry, he developed a comprehensive analysis of the...

15 Nov 2022

Fashion |In Pictures

Andie launches swimwear collection with Demi Moore

Actress Demi Moore has teamed up with Andie to launch her first-ever swimwear collection, featuring vintage-inspired swimsuits designed “with every woman in mind”. The 10-piece Demi Moore x Andie collection draws inspiration from the actress’s collection of vintage clothing, which have been reworked into vintage-inspired one-pieces and bikini...

11 Jul 2022

Fashion

Speedo launches most sustainable swimwear to date

Speedo has launched its most sustainable swimwear collection to date, with its Eco collection featuring up to 82 percent recycled materials. The Eco swimwear collection strengthens Speedo’s sustainable offering and features the launch of two new fabrics, the Eco Endurance + and Eco Endurabrite fabrics, which have been crafted from recycled yarn....

1 Jun 2022

Fashion

Boardies collaborate with Raeburn

London-based swimwear brand has unveiled a new collaboration with responsible fashion brand Raeburn. The collection consists of men’s and kids’ swim shorts and Hawaiian shirts, which celebrate both brands’ shared love of the ocean and its biodiversity by merging Boardies swimwear expertise with Raeburn’s distinctive responsible designs. The...

19 Apr 2022

Fashion |In Pictures

Kim Kardashian’s Skims adds swimwear

Kim Kardashian's solutions-orientated brand Skims is adding swimwear to its brand line-up of underwear, loungewear and shapewear from March 18. Skims Swim aims to make buying and wearing swimwear easier, explains the brand, and features a 19- piece collection designed to mix and match, from minimalist bikinis and sporty one-pieces to cover-ups...

15 Mar 2022

Fairs

Interfilière Paris and Salon International de la Lingerie postponed

Lingerie, swimwear and sportswear trade shows the Salon International de la Lingerie and Interfilière Paris have postponed the January edition due to the ongoing Covid-19 health crisis, which they say has created “a resurgence of pandemic-related travel restrictions”. Both trade shows were set to run from January 22-24, and have now been moved...

6 Jan 2022

Fashion

Alaïa to introduce swimwear in 2022

Alaïa is about to get some attention for more than just their luxurious dresses. The brand has announced that under the creative direction of Pieter Mulier they will be launching swimwear. The bathing suits will feature many details that Alaïa is well known for, including eyelets, zips, and open knits. As for the silhouettes, consumers can...

28 Dec 2021

BusinessFeatured

Swimwear brand Andie secures fresh funding, steps into loungewear

Swimwear and intimates brand Andie has raised fresh funding as it steps into the red-hot loungewear market. The company revealed Tuesday it has secured 18.5 million dollars in a Series B funding round led by Marcy Venture Partners with participation from previous investors City Rock and Gaingels. Andie was launched in 2017 as an inclusive...

15 Dec 2021

Fashion |Interview Featured

Bottle-to-suit brand Swiminista combines fit, function and footprint

Let’s face it, going to the beach is not always a cakewalk for women. Apart from getting ready and sand being everywhere, there is the hassle of beachwear. Yup, one- and two-piece bathing suits still leave a lot to be desired, even centuries after the first “bathing costume” was worn in public and 75 years after the invention of the bikini. Let’...

20 Aug 2021

Fashion

Swiminista x Christian Lacroix launches sustainable, elegant swimwear collection

Sustainable luxury swimwear label Swiminista has teamed up with French fashion house Christian Lacroix to release a joint swimwear collection that delivers on Swiminista’s promise to the environment and fashion-conscious women, as well as using original Christian Lacroix prints. Launched by Rock & Republic co-founder Andrea Bernholtz, the label...

12 Aug 2021