What it is: As the epitome of comfort, the sweatpants were an integral part of lockdown life during the pandemic, replacing jeans as a cosy alternative for the long days indoors. However, while restrictions are now alleviated and the world has gone back to a sense of normalcy, it seems the impact of the sweatpants has not died down. In fact, the...
24 May 2023
People are not ready to ditch the sweatpants - at least not entirely. As ordinances on social distancing and facial coverings begin to lift and people return to their pre-pandemic routines, clothing trends indicate that consumers prefer the comfort of the loungewear they had been wearing during lockdown. “Comfort became a key priority for people...
18 May 2021
This month’s Fashion Friday podcast series by Euromonitor International explores the booming trend of casual styles and how fashion brands can successfully incorporate it in their strategies moving forward. Sportswear and athleisure have experienced momentum compared to the broader apparel and footwear industry, which has seen double-digit...
5 Feb 2021