Womenswear brand Rixo is continuing to expand its eco-friendly offering with its debut 13-piece sustainable denim collection. The collection features classic Rixo pieces reimagined in sustainable denim, including dresses, tops, jackets, a jumpsuit and a waistcoat, alongside new shapes for the brand ‘Maxine’ a midi denim skirt and ‘Malia’ a denim...
17 Jan 2022
Premium American denim brand Frame has launched (Bio) Degradable jeans in partnership with Milan-based and family-run Candiani made from 100 percent cotton that is 100 percent biodegradable. The (Bio) Degradable denim collections for both menswear and womenswear features three innovative fabrics: Rigid 727, Comfort Stretch 785, and Super Stretch...
7 Sept 2021
Denim brand Lee Jeans has developed Cradle to Cradle Certified jeans at the gold and bronze levels in partnership with Artistic Milliners, one of the world’s largest vertically integrated denim and apparel manufacturers. The new range of selvedge jeans are circular by design, explains Lee Jeans, with every component being 100 percent recyclable,...
27 Aug 2021
Diesel and creative director Glenn Martens are launching a new project ‘Diesel Library’ as part of the brand’s new sustainable strategy, which will be unveiled for spring/summer 2022. For his debut collection for Diesel, Martens will showcase the brand’s new genderless approach to design, a new strategy for its core category - denim, with what...
11 May 2021
American retailer Gap has launched its most sustainable capsule collection to date, featuring everyday essentials across adult, teen, kids, and babyGap. Building upon the brand’s 2016 Gap for Good commitment to use less water and more sustainable materials, the ‘Generation Good’ capsule is made of organic and recycled fabrics and has been...
23 Mar 2021
Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...
11 Mar 2021
French brand Sézane has reimagined its denim line to be completely eco-friendly, just three years after launching its first-ever denim collection. The new eco-friendly denim range, called Sézane (R)evolutions, has been designed to flatter every figure, with a collection of “ten timeless styles that epitomise French allure” including two new...
3 Feb 2020
Copenhagen-based Samsøe Samsøe has launched its Blue Belief denim programme, a complete collection of jeans made not only entirely from sustainable fabrics and trims, but also using cutting edge technology that minimises water usage during the laundering process. The sustainable ‘Blue Belief’ collection redefines the components used to make...
26 Nov 2019
Fashion and lifestyle brand Volcom has launched its ‘Water Aware’ denim collection, as part of its ongoing journey to sustainability, which will see the brand reducing its water consumption by 40 percent, an estimated 4 million litres, by the end of the year. The Water Aware collection for men, women and kids, features a reformulated,...
12 Aug 2019
