Supreme Women & Men news and archive

Düsseldorf order days: difficult times call for fashion courage

The mood at the latest Düsseldorf Fashion Days in Germany was one of relaxed pragmatism. As the industry gathered to allocate budgets for the Autumn/Winter 2026/27 season, buying decisions were driven by a calculated balance of intuition and sell-through data rather than trade-show glamour. With the relocation of the Twodays fair to Halle 29,...

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Fairs

Düsseldorf Fashion Days: New beginnings, established practices and the question of courage

Over the weekend, Düsseldorf was once again dominated by fashion. Summer temperatures provided a fitting backdrop for the collections of the upcoming spring/summer 2026 season at Düsseldorf Fashion Days. However, alongside light silhouettes and cheerful colours, one theme particularly characterised the event: "Courage as a Must-Have". At the...

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Fairs

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...

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Fairs

Moderate attendance at Düsseldorf trade fairs

The light drizzle in Düsseldorf on Saturday was a reminder of the difficulties that the weather has been causing retailers; it was not at its best during the order weekend either. But what is keeping clothing brands and retailers busy apart from the lack of summer? Local and international brands answered this question at the fashion fairs Fashn...

EventPress Release

FINAL SPURT SUCCESSFULLY COMPLETED – THE SUPREME GROUP SAYS THANK YOU

SUPREME WOMEN&MEN MUNICH: GET-TOGETHER OF THE FASHION FAMILY IN MUNICH FOR ORDERING AND NETWORKING With the Supreme Women&Men Munich, which ended this Tuesday at the MTC, world of fashion, The Supreme Group has launched four order fairs this season. Under the prevailing conditions one can certainly speak of a successful positive and conclusive...

EventPress Release

Supreme Women & Men Düsseldorf

With the order platform Supreme Women & Men Düsseldorf, which has just ended, from Au- gust 28th to 31st in the B1 location, the order trade shows of The Supreme Group are going into the final straight. The Supreme Group successfully held three order trade shows in August with a coherent, ap- proved hygiene and safety concept (the Supreme Kids,...