Superdrug has officially launched its third-party marketplace, signing 300 brands to the platform which has been integrated into the retailer’s e-commerce site. The introduction of ‘Superdrug Marketplace’ will allow shoppers to purchase from both the marketplace and Superdrug’s own e-commerce store, through which premium, established and...
21 Nov 2022
French cosmetics brand Bourjois has returned to the UK in an exclusive partnership with Superdrug, after Coty pulled the brand from the UK in December 2019, as part of a strategy to streamline its consumer beauty brands. Bourjois bestsellers including its Little Round Pot Blusher and Healthy Mix Foundation are now available on Superdrug’s...
5 Jul 2022
Cruelty-free and vegan beauty brand Pacifica is expanding its UK footprint with a new retail partnership with Superdrug. The move follows the brand’s successful launch into the UK market in November 2021 and will see Pacifica beauty products being stocked in 282 Superdrug stores and via its website from this month, which will help raise the...
28 Apr 2022
Cult vegan, plant-based beauty brand Heritage Store, popular with celebrities including Jennifer Aniston and Selena Gomez, has rebranded and added a new line of products in the UK, following a deal with Superdrug. After more than 50 years, Heritage Store, which has become known for its cult rosewater products, has undergone its first rebrand as...
23 Dec 2021