Supercircle news and archive

NRF 2026: Five tech start-ups reshaping retail landscape

As the global fashion industry navigates a transformative period defined by technological integration and sustainability mandates, the NRF 2026 Innovators Showcase has emerged as a critical hub for next-generation solutions. Taking place at the Jacob K. Javits Convention Center in New York from 11 to 13 January, the event highlights companies...

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SuperCircle secures 24 million US dollars to scale textile waste management

Circularity infrastructure start-up SuperCircle, which offers a full-service technology and reverse logistics textile management platform for retail brands, including J.Crew, Guess, and Reformation, has raised 24 million US dollars to scale its AI-powered platform. The Series A funding was led by venture capital firm Foundry, with participation...

Fashion

Guess launches online clothing recycling programme

Fashion brand Guess has launched a new online clothing recycling programme for customers in the US in partnership with SuperCircle, the textile recycling platform powering consumer trade-in for brands and retailers. The ‘Guess Again’ initiative has been designed to complement the brand’s in-store customer recycling programme in the US and Canada...

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Reflaunt and SuperCircle announce joint resale and recycling offering

Lisbon - Reflaunt, the resale technology solution used by Altuzarra, Balenciaga and Net-A-Porter among others, will join forces with fashion textile recycling platform SuperCircle. The partnership was officially announced during a stage presentation at Web Summit, the largest tech congress held in Lisbon, on Thursday, by SuperCircle co-founder...

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Circular platform Supercircle secures 7 million dollars in funding round

Supercircle, a pioneering force in circularity and fashion waste, has successfully secured 7 million dollars in a pre-Series A financing round. The company's innovative textile and footwear recycling platform manages reverse logistics and waste disposal for various fashion and home textile brands. This encompasses a wide spectrum, including...