Study news and archive

AI and luxury: New battle for visibility on ChatGPT

For decades, luxury houses have mastered their image down to the finest detail. Every customer touchpoint, from advertising and window displays to boutiques, social media and runway shows, was meticulously scripted. This dynamic is now changing. According to the fifth edition of the 'Luxury & Technology' study, published June 30 by the Comité...

Retail

Study: European retail grapples with AI implementation

Artificial intelligence (AI) is regarded as a key future technology in European retail. However, a recent study by London-based market research firm Retail Economics and Swedish technology provider Voyado reveals a significant gap between strategic ambition and practical implementation within the sector. The report, “The State of AI in European...

FeaturedMember

Retail

Study: The US found to be the best country for thrift shopping

When Macklemore released his song ‘Thrift Shop’ in 2012, glamorizing second-hand shopping and the valuable pieces one can find if they are dedicated enough to the art of thrifting, it’s unlikely that he foresaw the massive uptick in pre-loved fashion shopping. No longer viewed as a shopping option for people with low incomes, over the last...