SS28 news and archive

Mare di Moda 2026: Between ongoing crisis and optimism

At first glance, there was little sign of a crisis at the Mare di Moda trade show in Cannes. Outside the Palais des Festivals, the coast looked its best. Even the cost-of-living protests that had gripped France and Italy in previous weeks were only hinted at by the boarded-up windows of luxury boutiques along the promenade. Inside the exhibition...

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After Dusk: why Spring/Summer 2028 is going dark

Summer has always had its color codes: sun-bleached pastels, tropical brights, crisp linens and optimistic shades that capture the energy of longer days. For Spring/Summer 2028, that picture is shifting. Deep aubergines, inky blues and murky greens are bringing a darker, more atmospheric mood to warm-weather dressing. ABOUT Written by Joanne...

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Mare di Moda: 2028 swimwear trends between escapism, protest and shine

“This is one of the most difficult seasons, as nobody in this industry really has any idea what is currently happening.” With this admission, trend expert David Shah opened his seminar at the textile and swimwear trade fair Mare di Moda (MdM). Long-time attendees might recall his opening remarks from a few years ago, when he similarly began with...

Fashion

Zegna to present spring/summer 2028 collection in Beijing

Zegna will show in Beijing on June 11 with its spring/summer 2028 collection. From the following day, Villa Zegna, a temporary invitation-only private club dedicated to top clients, will open for several days. According to preliminary figures recently published by the company, revenue for the Ermenegildo Zegna Group reached 433.8 million euros...

Fashion |In Pictures

Radiant Earth: The 2028 colour trend spotted on the catwalk

Radiant Earth was revealed as the Colour of the Year for 2028 by WGSN and Coloro earlier this week. The shade, a warm, earthy orange, was described by the trend forecasting platforms as a “reliable yet assertive neutral”. In a broader context, the two companies said the selection was reflective of a customer increasingly prioritising thriving...

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SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...