Sportswear news and archive

Fila unveils capsule collection with Hailey Bieber

Sportswear brand Fila has unveiled a capsule collection with its global ambassador Hailey Bieber, American model and founder of skincare brand Rhode. The 13-piece Fila x Hailey for spring/summer 2025 fuses sport heritage with contemporary style and has been “designed with Hailey’s effortless sensibility,” adds Fila in the press release. The...

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Sportswear brands face new crossroads as growth slows and consumer habits change

After several years of strong performance, the global sportswear and sporting goods industry is entering a period of tempered growth, with annual expansion projected to ease from 7 percent between 2021 and 2024 to 6 percent through 2029, according to McKinsey’s Sporting Goods 2025—The New Balancing Act report. This moderation — particularly...

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Lululemon names Lewis Hamilton is latest ambassador

Canadian activewear brand Lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador. From February 25 onwards, Lululemon will provide apparel and accessories for Hamilton's training, recovery, and lifestyle needs while working together with the driver on future design and global advocacy work....

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Galaxy Universal and Batra Group to lead Reebok operations

Authentic Brands Group, the global brand development and licensing platform, has announced new partnerships for Reebok’s operations in the US, Europe and the UK as the sportswear brand transitions its operations to Galaxy Universal’s portfolio. In the US, Galaxy Universal (Galaxy), the vertically integrated, global footwear organisation and...

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Adidas unveils new elevated, premium line, A-Type

German sports brand Adidas is introducing the A-Type, a new line featuring premium, elevated versions of its products with an emphasis on craftsmanship under its lifestyle label Adidas Originals. The A-Type is described as an “ever-evolving, collection centred on reimagining icons from the Three Stripes’ unrivalled archive through the most...

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Nike licensee Zelus Sport secures new investment

Zelus Sport, the exclusive global licensee for Nike’s Team Sports division, has secured a new investment from London-based buyout firm Sullivan Street Partners. The latter intends to help accelerate and support Zelus’ “ambitious growth plans” to strengthen its position in the sports apparel market. In the announcement, Sullivan Street said that...

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Castore expands partnership with GXO to support logistics globally

British sports performance brand Castore has expanded its partnership with pure-play contract logistics provider GXO Logistics to operate warehousing and transportation in the UK, US, and Europe. Castore has been working with GXO since April 2024 in the UK, distributing teamwear to a variety of sporting teams, including Oracle Red Bull Racing,...

Fashion

Wilson launches first women's-only tennis shoe

US-based Wilson Sporting Goods, known for manufacturing high-performance sports equipment, apparel, footwear and accessories, has launched its first tennis shoe built exclusively for women. The ‘Intrigue’ tennis shoe has been developed in close collaboration with Wilson athlete and tennis player Marta Kostyuk to offer a sneaker to be responsive,...

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Yoga clothing market poised for strong growth

The global yoga clothing market is set to expand by an estimated 21.25 billion dollars between 2025 and 2029, according to a recent report by Technavio. With a projected annual growth rate of 7.7 percent, the sector is benefiting from an increasing demand for high-performance, technology-enhanced apparel. Consumer preferences in the yoga...

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Lacoste eyes US market push in effort to reach four billion euros in sales

French sportswear brand Lacoste is said to be making an “aggressive” push within the US market as its chief executive, Thierry Guibert, eyes an increase in annual sales to four billion euros. In an interview with the Financial Times, Guibert said that he has set a target to double sales for Lacoste’s US business from 400 million euros. To...

Fashion

Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1

German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least 30 million dollars, according to RacingNews365. Rumours that Adidas would replace Puma as the clothing partner of the Mercedes Formula 1 team began circulating this summer. The car brand confirmed...

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Inside Hummel: Insights into the sports brand’s offensive strategy

Hummel aims to move out of the red. The Danish sportswear company – originally from Germany – has adjusted its structure to go on the offensive. While the group isn't a major player like Adidas, Nike and the like, it still plays in a higher league than local team sports specialists, explains CEO Lars Stentebjerg. That's why Hummel also wants to...