Sportswear news and archive

Trail running: Kiprun strengthens its innovation hub with athlete and engineer Mathieu Blanchard

Driven by the growing enthusiasm for trail running, the brand Kiprun, a sector expert from the Decathlon portfolio, aims to solidify its position among the major players on the international stage. To achieve this, the company announced on April 17 a three-year partnership with trail running athlete Mathieu Blanchard. The collaboration is...

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Business|Interview

How Prince plans to balance heritage and modern lifestyle in apparel expansion

Prince is making a decisive swing, moving beyond the racquet and into apparel as the convergence of sport and fashion opens up fresh commercial opportunities for heritage performance labels. The shift, overseen by the brand’s parent company Authentic Brands Group, reflects a broader evolution within racquet sports, where on-court credibility is...

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Business

Lululemon under scrutiny for alleged PFAS use and product safety claims

Lululemon is facing an investigation from Texas attorney general Ken Paxton over concerns related to product safety and transparency. According to a press release issued by the attorney general’s office, Paxton has launched a Civil Investigative Demand against Lululemon Athletica as part of a formal inquiry into whether the Canadian activewear...

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Business

Premium over mass: how the ski market is reinventing itself

As tulips begin to bloom in the valleys and trees start to bud, the winter high season returns to the mountains. At Easter, snow enthusiasts travel to the mountains one last time to enjoy the final runs of the season. What is the current state of the ski and snowboard market? For decades, the health of the industry could be reliably gauged at...

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Business

CNMC detects competition risks in Decathlon's acquisition of Intersport assets

Madrid – Decathlon’s acquisition of specific Intersport assets in Spain has encountered a significant regulatory hurdle. The Spanish antitrust authority, Comisión Nacional de los Mercados y la Competencia (CNMC), has escalated the transaction to a "second phase" analysis. This move, triggered by potential competition risks identified during a...

Fashion

Uniqlo becomes named sponsor of LA Dodgers stadium

Uniqlo has been announced as the named sponsor of Los Angeles Dodgers’ ballpark. The baseball team has announced the Japanese retail giant as its latest partner, renaming its ballpark ‘Uniqlo Field at Dodger Stadium’. For Uniqlo, the deal marks its first major sports-related partnership in the US. Through the agreement, the company will have...

Fairs

Performance Days Munich remains a 'must' for functional textiles

Performance Days in Munich has once again shown why it is one of the most important meeting points for the international functional textiles industry. The public transport strike in the Bavarian capital did nothing to change this. “The trade fair is well attended,” said Eva Doll, brand strategy manager for Europe, the Middle East and Africa...

Fashion

H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

Fashion

New Balance named official footwear and apparel partner of New England Patriots

New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...

Fashion

Lidl launches carbon running shoe

Running can be quite an expensive hobby if you value a cool look and the latest footwear technology. To achieve personal bests, it is no longer just professionals but also many amateur athletes who rely on carbon running shoes. These shoes feature a midsole made of a lightweight carbon fibre plate. This technical advantage comes at a price, at...

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Fashion |Interview

Marks & Spencer accelerates into Formula 1 with Williams Racing partnership

Marks & Spencer has signed a multiyear deal with Atlassian Williams F1 team, marking the British department store’s first move into Formula 1. From the 2026 season, the retailer will become the team’s official travel kit partner, dressing the Williams team as they compete across 24 races in 21 countries on the Formula 1 calendar. The partnership...

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Fashion |Interview

Gen Z stewardship: How 23-year-old Alexei Hamblin is repositioning Slazenger for a new era

At just 23, Alexei Hamblin is steering one of British sport’s most storied names into a new era. As the young designer and entrepreneur overseeing the transformation of Slazenger under the umbrella of Frasers Group, Hamblin is tasked with modernising a 140-year-old heritage brand without losing the legacy that made it iconic, exploring...