SPORT news and archive

Todd Snyder teams up with Fanatics to create premium NFL collection

American menswear designer Todd Snyder has teamed up with the National Football League (NFL) and Fanatics to launch a limited-edition collection of merchandise that offers fans a “luxe take on game-day staples”. The Todd Snyder + NFL Collection launches today, December 12, offering upscale fan gear for the New York Giants, New York Jets, San...

Fashion

Puma expands football reach with the Portuguese Football Federation

German sportswear company Puma has announced a long-term agreement with the Portuguese Football Federation (FPF), with the first new products and its creative direction for the partnership to be released in early 2025. In a statement, Puma said that starting next year, it would equip all male, female, and youth football teams as well as the...

Fashion |Interview Featured

Fanatics boosting growth with branded and female-focused collabs

Fanatics Commerce, a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, is looking to produce more branded and female-focused collaborations following the successful launch of its Lululemon x Fanatics x NHL collection last week. The collection with Canadian activewear brand Lululemon...

Fashion |In Pictures

Lululemon teams up with Fanatics to launch NHL merchandise

Canadian activewear brand Lululemon is partnering with Fanatics to launch a new premium line of fan apparel for the National Hockey League (NHL). The multi-year partnership will see Lululemon offering a collection of some of its most popular men’s and women’s products for Fanatics, including the Scuba Hoodie, Define Jacket, Align Pant, Steady...

Fashion Featured

Chanel named title sponsor and timekeeper of The Boat Race

French luxury fashion house Chanel has signed a long-term partnership deal with the annual boat race between Oxford and Cambridge universities to become The Boat Race’s title sponsor and official timekeeping partner. The historic event, established nearly 200 years ago in 1829, is the oldest major sporting event in the UK, with the dark and...

Fashion |In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

Fashion |In Pictures

Klarna and Angel City FC collaborate with Hija de tu Madre

Klarna, the AI-powered global payments network and shopping assistant and Angel City Football Club, a member of the National Women’s Soccer League, has unveiled a capsule collection with LA-based Latinx lifestyle brand, Hija de tu Madre. The limited-edition clothing collection launches in celebration of Hispanic Heritage Month and features the...

Fashion Featured

Sportswear brands failing to capitalise on growing female fans

Klarna, the AI-powered global payments network and shopping assistant, has revealed that sales of women’s football shirts are up 17 percent in the past year through its platform, however, eight out of 10 fans add that they would buy more women’s sports merchandise if more options were available. According to new research from Klarna and fan...

Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

Fashion

NHL signs new partnership with New Era Cap

Fashion

Lotto invests in Brooklyn Aces pickleball team

Italian sports brand Lotto has become the first athletic brand to co-own a professional Pickleball team following a strategic partnership with the Brooklyn Aces. Lotto, known for its footwear, apparel and accessories in tennis and football, has invested in the Brooklyn Aces alongside owners Kevin Durant, Rich Kleiman, Drake and Michael B....

Fashion Featured

Major League Baseball takes over London

The original American sport baseball is taking over London this week ahead of Major League Baseball’s London Series between the New York Mets and Philadelphia Phillies with retail activations, product launches and a free fan festival. International MLB games are a way to grow and promote baseball worldwide and engage with fans, and the UK is a...