Sperry news and archive

Abercrombie & Fitch and Sperry announce heritage collaboration

US retail group Abercrombie & Fitch, has confirmed a global partnership with American footwear brand Sperry. The collaboration marks a renewal of a commercial relationship that first began in the 1930s, when the retailer served as a premier outdoor outfitter. The Sperry x Abercrombie collection features a range of apparel and footwear inspired...

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Authentic to reintroduce Sperry in the UK and Ireland

American brand development and licensing platform Authentic Brands Group (Authentic) is partnering with Gardiner Bros, Gloucestershire-based family-run distributor of global footwear and apparel brands, to reintroduce Sperry in the UK and Ireland. In a statement, Authentic said it has appointed Gardiner Bros as the official distributor for the...

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Authentic snaps up Sperry from Wolverine World Wide

In its latest acquisition as part of an ongoing spree, Authentic Brands Group, together with its long-time partner Aldo Group, has acquired the footwear label, Sperry. The duo snapped up the brand from Wolverine World Wide (WWW) in a deal that is set to generate total proceeds for the former owner of approximately 130 million dollars in the...

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Sperry announces Fabulous Footwear as new UK distributor

Wolverine World Wide has appointed Fabulous Footwear as the sole distributor for its Sperry brand in the UK and Ireland. The move comes as Sperry looks to introduce a new product direction, combining its heritage with new twists on classics and “left-field collaborations” to target new markets throughout 2022. Sperry’s partnership with Fabulous...

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Wolverine Worldwide expects to report strong growth in Q2 sales

In an update on the second quarter results, Wolverine World Wide, Inc. has announced that its performance has accelerated in the quarter of the year, fuelled by the strength of its largest brands and compelling product innovation. “The Company continues to see strong momentum and better-than-expected trends across nearly all brands in the...

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Wolverine Worldwide Q4 sales drop by 16.1 percent

For the fourth quarter, Wolverine World Wide, Inc. said reported revenue was 509.6 million dollars, down 16.1 percent versus the prior year, while on a constant currency basis, revenue was down 16.4 percent versus the prior year. The company’s owned ecommerce reported revenue grew 31.7 percent versus the prior year. The company added that...

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Sperry appoints Elizabeth Drori as Chief Marketing Officer

Elizabeth Drori has been named the new Chief Marketing Officer for Sperry, a division of Wolverine World Wide, Inc. In her new role, the company said in a statement, Drori will focus on developing and executing Sperry’s global brand strategy, including the delivery of integrated marketing activations across all consumer touch points and leading...

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Wolverine Worldwide Q1 revenues fall by 16.1 percent

Wolverine World Wide, Inc., for its first quarter said reported revenue was 439.3 million dollars, down 16.1 percent versus the prior year. On a constant currency basis, revenue was down 15.6 percent versus the prior year, while company-owned ecommerce growth for the quarter was 17.5 percent. Reported gross margin was 41.4 percent, compared to...

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Wolverine Worldwide's Q4 adjusted earnings increase 13.5 percent

Wolverine World Wide, Inc. reported revenue of 607.4 million dollars, an increase of 4.8 percent, while adjusting for currency, revenues increased 5.1 percent. The company said in a statement, reported gross margin of 37.8 percent, decreased 140 basis points versus the prior year. Reported operating margin was negative 0.8 percent, and adjusted...

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Sperry launches prep style campaign for summer

Lifestyle and footwear brand Sperry just announced the launch of its Spring/Summer 2018 campaign. The campaign, entitled Sperry Prep For All, launched as a way to highlight preppy style in a more lifestyle, all-compassing way. "In an industry focused on individualism and immediacy, Sperry is an enduring cultural touchstone," Thomas Kennedy,...