Women's lifestyle and shapewear brand Spanx has launched its first shapewear collection made from Supima cotton. Created in response to customer demand, the collection includes a curated assortment of Spanx's best-selling shapewear styles made from Supima cotton. Characterized by its extra-long fibers, which create softer, smoother, and more...
20 Feb 2025
Shapewear and womenswear brand Spanx has partnered with Brooklyn-based brand L'Enchanteur to create a bespoke collection of jewelry for its Spanxsculpt ReDefine denim range. L'Enchanteur’s first brand partnership since winning the 2024 CFDA/Vogue Fashion Fund Award, the two brands kicked off the start of a partnership by hosting a dinner party...
31 Jan 2025
Shapewear and womenswear brand Spanx has launched a new collection, Spanxsculpt ReDefine, the first-to-marker denim collection to feature Lycra FitSense denim technology. A new fabrication from the fiber manufacturer, Lycra FitSense provides “integrated, targeted sculpting” in key areas, such as the stomach, thighs, and butt, for a lifting,...
21 Jan 2025
Shapewear and lifestyle brand Spanx announced the appointment of two new executive positions as the brand ushers in a new generation of leadership. The board of Directors at Spanx LLC has promoted Caroline (Cricket) Whitton to the position of Chief Executive Officer (CEO) and appointed Jeanne Jackson as Executive Chair. Cited as "the driving...
5 Feb 2024
US shapewear brand Spanx has opened its first apparel pop-up in the UK at Selfridges in London, building on successful retail activations in New York, Washington DC, and Miami. Located in Selfridges' Denim Studio on the third floor, the exclusive pop-up space showcases Spanx’s apparel and activewear for women, including leggings, jeans,...
22 Nov 2023
Womenswear brand Spanx had announced that investment firm Blackstone has closed a majority investment in the business, at a valuation of 1.2 billion dollars, with the addition of a number of new investors also participating in the closing. Oprah Winfrey, Reese Witherspoon and Whitney Wolfe Herd, as well as female-founded G9 Ventures, are among...
19 Nov 2021
Spanx has sold a majority stake to private equity firm Blackstone in a deal that values the US shapewear brand at 1.2 billion dollars. The Atlanta, Georgia-headquartered company said the acquisition will help accelerate its digital transformation, expand its global footprint, and add new categories. Spanx founder Sara Blakely will retain “a...
21 Oct 2021
New York - In an article posted shared through LinkedIn, Sara Blakely, CEO and founder of Spanx, explained her decision to donate 5 million dollars “directly to female entrepreneurs to help their businesses, families and employees.” In the context of a pandemic that is rapidly taking a fatal toll on lives and businesses worldwide, Blakely points...
10 Apr 2020