The much-lamented downturn and shifting landscape of luxury spending have sent ripples through the fashion industry. This disruption is reflected not only in financial results and changes in creative leadership but has also transformed brands' approaches to fashion week and its strategic utilisation. In contrast to the financial challenges...
4 Apr 2025
Over a quarter of UK shoppers buy luxury fashion and beauty items directly through social media, even though the luxury goods sector is traditionally associated with exclusive, in-person retail experiences. According to the WPP survey of 2,000 consumers conducted by YouGov, 27 percent of UK fashion and beauty shoppers who follow influencers have...
5 Mar 2025
Essential spending returned to growth in January after four consecutive months of decline, while wellness and social media trends drove discretionary purchases, according to new data from the Barclays Consumer Spend report. Despite falling consumer confidence in the UK economy, down five percentage points to 21 percent, spending on essential...
11 Feb 2025
New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...
13 Jan 2025
Meta's decision to abandon third-party fact-checking for ambiguous content marks a significant departure in social media content moderation, with potentially far-reaching implications for fashion and luxury brands' digital strategies. The move, coinciding with Donald Trump's return to the presidency, represents Meta's most substantial revision...
8 Jan 2025
The format of trends has evolved in recent years, forcing onto the industry a structure that almost entirely ignores pre-arranged seasons, resulting in a sense of unpredictability. It can be hard to therefore know which trends will catch on, however, social media’s rise to prominence has made such networks a core decider in the evolution of...
13 Dec 2024
For the first time ever, luxury French fashion house Goyard has successfully surpassed Hermès in value retention, with a 104 percent retention rate, according to the fifth edition of Rebag’s Clair report. Short for the luxury resale platform’s proprietary Comprehensive Luxury Appraisal Index for Resale (Clair), the 204 Clair report looks into...
12 Dec 2024
The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. Recent data by Somebody Digital reveal a striking consumer paradox: while 70 percent of consumers trust influencer endorsements as much as personal...
22 Nov 2024
Amidst the economic turbulence of the luxury sector, it was not the seemingly endless creative director changes or Alessandro Michele’s Valentino debut that drove SS25. Instead, brands and their marketing departments were faced with the challenge of either becoming creative with fewer resources or questioning established rules. Alongside these...
25 Oct 2024
In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...
30 Sept 2024
New data from social media management platform Dash Hudson has revealed that London Fashion Week (LFW) continues to drive engagement for fashion brands, and this season the clear winner was British designer S.S. Daley, who recently won the 2024 Queen Elizabeth II Award. Dash Hudson states that LFW designers saw a surge of activity on Instagram,...
17 Sept 2024
Creating the most effective and engaging social media strategy continues to be a complex challenge for fashion brands around the world. Amidst the rapid evolution of social media platforms, Instagram remains a central focus for many brands, retailers, and designers striving to expand their presence and cultivate a loyal following. Although...
9 Sept 2024