Sneakers news and archive

Allbirds launches collaboration with Shrimps

B Corp footwear brand Allbirds has launched a winter capsule collection with British fashion brand Shrimps. The three-piece monochromatic capsule aims to celebrate “urban exploration and a curious mindset, blending functionality with a fun aesthetic,” and sees Shimps reimagining Allbirds fan-favourite hiking shoe, the Trail Runner Fluff, by...

Retail

Løci opens debut physical retail store in London

British vegan footwear and apparel brand Løci, which counts actor Leonardo DiCaprio and rapper Nicki Minaj as investors, has opened its first physical store with a future retail concept in London. Løci has partnered with experiential immersive retail space Future Stores on Oxford Street to open a pop-up concept that merges cutting-edge...

Fashion |In Pictures

Mallet London unveils capsule collection with Swarovski

British footwear brand Mallet London has launched an exclusive women’s capsule collection embellished with Swarovski crystals for the festive season. The limited-edition collection features three styles, the all-new Mallet Elia, Compton and GRFTR, available in black and white colourways. Every pair of the Mallet London and Swarovski crystal...

Fashion |Beauty

Nike collaborates with make-up artist Isamaya Ffrench

Sportswear giant Nike has unveiled a collaboration with British make-up artist Isamaya Ffrench, which bridges “style and beauty”. Ffrench has created two exclusive colourways for Nike’s latest Air Max Dn, in a beige and chocolate brown, drawing inspiration from women athletes whose influence extends from the field of play to the fashion world....

Fashion |Interview Featured

Sneaker expert: The ‘trend’ is moving towards the non-trend

Amadeus Thüner is one of the most renowned sneaker experts in Germany, having been in the ‘game’ for almost 20 years. In conversation with FashionUnited, he gives a glimpse into upcoming trends, reveals his dream collaboration, and proves that “sneakerheads” don’t just have trainers in their wardrobes. About Amadeus Thüner As the founder of Oh!...

Fashion |In Pictures

Nike launches new Jordan sneakers inspired by female basketball athletes

Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...

Fashion

Angel Reese to get her own signature shoe with Reebok

WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...

Fashion

WuSwoosh: Nike and Wu-Tang Clan bring back sneakers

Nike and the Wu-Tang Clan bring back their collaborative sneaker. 25 years ago, the US sportswear retailer released the 'Nike x Wu-Tang Clan Dunk' together with the legendary hip-hop crew, which was strictly limited at the time. Now the collaboration partners are releasing a sneaker based on the original, Nike announced on Friday. Like the...

Fashion Featured

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Fashion |MARKETING

New Loro Piana and New Balance sneaker collab to cost 1,500 dollars

At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...

Fashion

StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

Retail

Foot Locker introduces new basketball concept store in New York

Foot Locker has reopened its New York City 34th Street store with a new basketball-themed concept as part of a partnership with Nike and Jordan Brand. The newly designed store, which rings in the introduction of its ‘Home Court’ retail concept, intends to offer customers a multi-brand basketball shopping destination that blends both on-court and...