Luxury fashion brand Gabriela Hearst has launched its first sustainably crafted sneaker, featuring materials that have a lower impact on the environment. The Ohio, which debuted on the catwalk during Gabriela Hearst’s spring/summer 2025 show, has been designed to reflect the brand’s foundations in quality and craftsmanship while lowering its...
2 Apr 2025
American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...
13 Mar 2025
Finnish athletic footwear brand Karhu has launched a US resale programme powered by Archive, the technology platform that powers resale businesses for more than 50 brands globally, including The North Face, Oscar de la Renta, New Balance, and Dr. Martens. The resale programme is called Karhu Renewed and has been designed to extend the lifecycle...
3 Mar 2025
American basketball player A’ja Wilson, who plays for the Las Vegas Aces of the Women's National Basketball Association (WNBA), has unveiled her debut signature shoe with sports giant Nike. Wilson, who has earned two WNBA rings, two Olympic gold medals, an NCAA crown and three WNBA MVP awards, has worked closely with the sportswear brand for...
6 Feb 2025
Marketplace and resale platform StockX has published its sixth annual ‘Big Facts: Current Culture Index’, in which it outlined which brands made the biggest impact and drove the most demand for 2024. The company used the report as an opportunity to highlight its own achievements: that it had surpassed 60 million lifetime trade over the year, and...
16 Jan 2025
B Corp footwear brand Allbirds has launched a winter capsule collection with British fashion brand Shrimps. The three-piece monochromatic capsule aims to celebrate “urban exploration and a curious mindset, blending functionality with a fun aesthetic,” and sees Shimps reimagining Allbirds fan-favourite hiking shoe, the Trail Runner Fluff, by...
9 Dec 2024
British vegan footwear and apparel brand Løci, which counts actor Leonardo DiCaprio and rapper Nicki Minaj as investors, has opened its first physical store with a future retail concept in London. Løci has partnered with experiential immersive retail space Future Stores on Oxford Street to open a pop-up concept that merges cutting-edge...
British footwear brand Mallet London has launched an exclusive women’s capsule collection embellished with Swarovski crystals for the festive season. The limited-edition collection features three styles, the all-new Mallet Elia, Compton and GRFTR, available in black and white colourways. Every pair of the Mallet London and Swarovski crystal...
4 Dec 2024
Sportswear giant Nike has unveiled a collaboration with British make-up artist Isamaya Ffrench, which bridges “style and beauty”. Ffrench has created two exclusive colourways for Nike’s latest Air Max Dn, in a beige and chocolate brown, drawing inspiration from women athletes whose influence extends from the field of play to the fashion world....
2 Dec 2024
Amadeus Thüner is one of the most renowned sneaker experts in Germany, having been in the ‘game’ for almost 20 years. In conversation with FashionUnited, he gives a glimpse into upcoming trends, reveals his dream collaboration, and proves that “sneakerheads” don’t just have trainers in their wardrobes. About Amadeus Thüner As the founder of Oh!...
22 Nov 2024
Nike is enhancing its basketball offering for women players with the launch of the Jordan Heir Series sneakers, a silhouette that draws insights from the women’s game and is built to support women on the court. In a statement, the Jordan Brand said the Heir Series ushers in a “new era of basketball performance and style,” for women, taking...
4 Nov 2024
WNBA All-Star Angel Reese has signed a multi-year partnership extension with sportswear brand Reebok and will be launching her own signature sneaker in 2026. The move will mean that Reese becomes only the second WNBA player to receive a signature shoe from the brand. Reese joins other female basketball stars with signature shoe deals, including...
1 Nov 2024