SmartWool news and archive

Smartwool names new sales agency in Benelux

Smartwool, the sock and apparel brand based in Denver, Colorado, part of the VF Corporation, has appointed Ideavelop BV as its sales agency for Belgium, the Netherlands, and Luxembourg. The move is part of VF strengthening its natural apparel portfolio in EMEA by building on Ideavelop’s 25-year partnership with sustainable merino wool brand...

Fashion

Smartwool launches hiking sock made from discarded socks

Active apparel manufacturer Smartwool announced the launch of the ‘Second Cut’ hiking sock, its first circular sock made from old, discarded socks sent in by customers. Smartwool intends to shift its business towards a circular model by collecting materials for repurpose and reuse. The brand initiated a take back program in April 2021,...

BusinessFeatured

VF Corp names appointments at multiple brands in leadership shake up

VF Corporation has announced a string of promotions and appointments at four of its portfolio brands, including Dickies, as it shakes up its leadership teams. The previous brand president of Altra, Todd Dalhausser, has been appointed global brand president of Dickies, where he will report to VF’s interim president and CEO, Benno Dorer, and serve...

PeopleFeatured

VF announces leadership changes at The North Face, Smartwool

VF Corporation has appointed Travis Campbell to the position of Vice President, General Manager, The North Face, Americas, who most recently served as president of VF’s Smartwool brand. The company said, Jennifer McLaren will succeed Campbell as President, Smartwool. McLaren most recently served as CFO of Smartwool. “Travis’s deep experience in...