Smartwool, the sock and apparel brand based in Denver, Colorado, part of the VF Corporation, has appointed Ideavelop BV as its sales agency for Belgium, the Netherlands, and Luxembourg. The move is part of VF strengthening its natural apparel portfolio in EMEA by building on Ideavelop’s 25-year partnership with sustainable merino wool brand...
16 Dec 2024
Active apparel manufacturer Smartwool announced the launch of the ‘Second Cut’ hiking sock, its first circular sock made from old, discarded socks sent in by customers. Smartwool intends to shift its business towards a circular model by collecting materials for repurpose and reuse. The brand initiated a take back program in April 2021,...
12 Apr 2023
VF Corporation has announced a string of promotions and appointments at four of its portfolio brands, including Dickies, as it shakes up its leadership teams. The previous brand president of Altra, Todd Dalhausser, has been appointed global brand president of Dickies, where he will report to VF’s interim president and CEO, Benno Dorer, and serve...
11 Apr 2023
VF Corporation has appointed Travis Campbell to the position of Vice President, General Manager, The North Face, Americas, who most recently served as president of VF’s Smartwool brand. The company said, Jennifer McLaren will succeed Campbell as President, Smartwool. McLaren most recently served as CFO of Smartwool. “Travis’s deep experience in...
26 Jun 2018