Amazon is bringing its ‘Amazon Live’ interactive and shoppable livestreams to Prime Video and Amazon Freevee, meaning that customers can browse, shop, and engage with content they're watching on the TV screen by using their mobile devices. Previously Amazon Live streams were only available on desktop, mobile, and Fire TV, the new FAST (free...
17 Apr 2024
With clickable content soon to be the norm at Netflix, online shopping may have a new contender in the mix, with YouTube launching a Holiday Stream and Shop livestreaming event as part of its e-commerce ambitions. The move into online shopping would see YouTube users sell a mix of their own merchandise and select brands directly via the...
10 Nov 2021